It's probably fair to say we're all tired of hi-def movies coming on two formats, and we just can't wait until this silly war is over. Thankfully, the end is in sight, according to Forrester Research, which released a report stating it believes the high-def movie format war will finally end in 18 months with Sony's Blu-ray
eventually coming out on top.
However, Forrester Research analyst J.P. Gownder said Sony still has some work to go before it can be crowned, beginning with cutting prices. "Blu-ray needs to offer a viable hardware model at the $250 price point by Christmas 2007," he said. "Failure to alter strategy would open up Blu-ray to a possible upset defeat at the hands of HD DVD."
Although Paramount's defection
to the HD DVD camp certainly was a blow to Blu-ray, companies have been ramping up support of Sony's movie format, both with increased movie support
and shelf space
. Either way, we just hope it comes to an end long before their prognostication.