It looks like NoA is taking steps to increase
not only the popularity of Brain Age 2
, but the DS as a whole. After an aggressive ad campaign, Brain Age 2
is taking Dr. Kawashima's show on the road. But will it work? Brain training is a worldwide phenomenon, but less popular in the U.S. with a nontraditional gaming audience -- and so is the DS, despite dominating sales on a regular basis. We'd still like to see Nintendo expand on this with some of the other "nongames" in the DS lineup
, if only to ensure a wider audience and greater interest in the handheld, but hey, everything has to start somewhere. Do you think a mall tour and a salon presence will help shed a little more light on the DS and Brain Age
in the U.S.?