Infogrames plans Atari profitability; herding cats next on agenda

If Atari's image as a business were personified, the picture above is how we imagine the Nip/Tuck boys viewing the mountain of work they have ahead of them. Infogrames, who owns Atari and rocks our world, says it is unveiling a plan to restore profitability at the company. Well, it's better late than never, Infogrames hasn't seen a profit in seven years and Atari continues to hemorrhage money.

So, what's this magical plan to restore the faith? It might be selling Atari. Or as Infogrames Chief Executive Patrick Leleu puts it, "We are looking after the interests of Infogrames and its shareholders. We are trying to negotiate action plans; talks are continuing ... I should be able to announce some things rapidly." Now we wait and see what Infogrames has planned for Atari. All we know is that given the video game industry of late, it actually takes skill on the part of horrible management to create financial loss.