Yeah, that's where I caught it, during college football. I laughed my @ss off when I saw it, called my bro (who is a big WoW fan) and emailed Joystiq. Strangely, my girlfriend didn't seem to care.

The person who wrote this is a blogger for video game sites. I mean we could make stereotypical joke after stereotypical joke about why they would not be watching any football games. Then we could bring up halo, and how anyone who saw these commercials, must play halo, cuz people who play halo, are football jocks etc... The vicious cycle continues.

Oh thanks for stereotyping people who buy trucks as not tech savvy. I'm not a trucker owner, by the way.

As I previously mention, those commercials were aired during college football games. College students don't play video games?

http://shacknews.com/laryn.x?id=15279518#itemanchor_15279518

i work with construction guys. they own trucks. 99% of them do not play games

i agree.
most WoW players own 87' Toyota Corollas that they bought off their mom(the same mom who's basement they live in, interestingly enough) Color: rusted off brown.

Typically truck owners are the following:
1.Think they are cowboys, a truck is todays version of a horse.
2.A construction worker/contractor/landscaper.
3.Lives in Texas.

So what, blooh? Do you actually conduct a poll/research on your workspace? Did you study the buying habits of your co-workers. You're basing people's buying habits on your life. The world doesn't revolve around you. People in San Francisco probably don't follow the same lifestyles say Oklahoma City.

I know truck owners that are gamers. It doesn't mean my thinking is that the majority of truck owners are gamers. However, data shows truck owners tend to be young males. Young males tend to watch football and play video/computer games. (http://query.nytimes.com/gst/fullpage.html?res=9D0DE1DB1631F933A15757C0A9639C8B63&sec=&spon=&pagewanted=print)

In my opinion which probably be obvious by now, I think Toyota hit the nail on this. If you visit video game (i.e, Joystiq, Blizzard's forums) and "geek" websites (i.e., Digg) forums, it is popular. In fact, the commercial is currently on the most played videos in Youtube. (http://youtube.com/browse?s=mp)

By the way, I have a bachelor's degree in marketing but I'm no way an expert and not planning to expand my knowledge on the field i.e., going to graduate business school. No way even close to be affiliated with Toyota or the people who made the ad.

That's the point, blooh. They are marketing to a new segment. That's what good advertising seeks to do; attract new customers.

If it wasn't for the graphics quality of World of warcraft it would've been one awesome commercial anyway I agree with blooh well not entirely.

Yes is true that people in the construction business are the most likely to buy a truck but that doesn't mean they don't use computers or that they don't know about the game or that their kids, sons or daughters haven’t told them about the game but is true gamers aren’t the kind of people that would buy a truck maybe a family car,a van or a medium sized car since trucks are mostly for work and only for certain jobs since I don’t think an accountant would ever need a truck.

If you ask me the only contradiction to reality in that ad is that the elf girl is really a girl :/

I drive a truck. I play games more than most people I know that don't drive a truck. Lots of the pizza delivery guys at my work drive trucks, and most of them play games a lot too.

Bush and the Minister of Iran recommend this Hairbrush :)

Lol...Oh shi the FBI party van, well see ya in a month...or not :(

Yeah, because WoW players obviously don't have any expendable income, and many of them certainly don't care about having cool-looking huge gear that's ultimately impractical.

Obo is that sarcasm? seriously I can't tell.