SCEA creates in-game advertising group, keeps Home free

How does Sony manage to keep stuff like Home free? Seems they decided to create a new in-game advertising business unit to assist in the cost and upkeep of the new "virtual space". Darlene Kindler was appointed to be in charge of the in-game advertising strategies, along with the partnership with Nielsen Media Research from July. As revealed in a recent job posting, in-game advertising is something Sony's serious about. The two companies will share network data from our PS3's and the PSN and work advertising into our virtual lives.

What can we expect? Just about any sort of "dynamic, relevant advertisements" you can think of. SCEA will make sure they're just like ads in real life -- billboards, posters, images on shopping bags or soda cans, things on your TV, and more. While this is a neat concept, we don't know how well it'll actually work. Sure, we could customize our avatar to drink Coca-Cola, but will that really make us want to go buy some? Who knows. Still, promotions like those will undoubtedly let free PSN services thrive.