Divnich believes the buzz around the Xbox 360 is high enough now to deflect any effects if a cheaper PS3 is introduced to the market. Divnich says, "The cheaper price point will only be drawing customers who already planned on purchasing the PS3 but were deterred by the price." We'll get a better feel for the real impact of a 40GB model once Sony officially announces it for the North American market and see how it does at retail.
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