Today's most random swag: Ratatouille thyme

by Jason Dobson { Oct 12th 2007 at 7:00PM }

Being writers in the game industry, we'll sometimes find ourselves on the business end of a number of interesting, many times unexpected freebies from PR companies. To take a page from Douglas Adams, most times these can be considered 'mostly harmless,' from gerbil food sent to promote Hamtaro to Psi-Ops' jelly brain in a dish.

That said, we've somehow managed to get ourselves onto what must be the most random PR list of all with publisher THQ, as the company just rushed delivered via UPS a large brown box containing not a game nor some widget promoting an upcoming release, but rather a bottle of thyme branded with the logo for Disney's Ratatouille, a game that was not only panned by critics, but also came out nearly four months ago, which for a licensed product makes it the retail equivalent of penny loafers or Rainbow Brite. Still, thyme does smell an awful lot like those pizza scratch n'sniff stickers we used to collect in grade school, so maybe THQ was going for a retro theme that was simply lost on us until just now.

Tags: random, Ratatouille, swag, thyme

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Reader Comments (Page 1 of 1)

Fox318 @ Oct 12th 2007 7:03PM

You know what. I think this is the most functional swag I've seen yet.

Psaakyrn @ Oct 12th 2007 7:29PM

More functional than a t-shirt?

Wait, don't answer that.

colin @ Oct 12th 2007 7:31PM

how do i win that?

LOKIOLR @ Oct 12th 2007 7:39PM

Jason Dobson:

This is probably to promote either the delayed release of the PS3 version of the original game or Ratatouille Food Frenzy, the NDS Cooking Mama knock-off, both which are due out in a couple weeks.

JasonD @ Oct 12th 2007 7:34PM

Ahh could be. Funny how if there had been any included paperwork all confusion would be gone. But then where would be the fun?

kev @ Oct 12th 2007 7:40PM

You guys must be bored, I don't know why anyone would bother writing about this unless you got alot of thyme on your hands.

Korova @ Oct 12th 2007 8:21PM

Pun Achievement of the Day: Unlocked

lessbiasedthanmost @ Oct 12th 2007 7:42PM

They obviously sent it as a bribe in the mistaken belief that Joystiq reviews games.

blooh (CDF - Nipple Ring) @ Oct 12th 2007 7:46PM

nice swag, i'd love that for cooking

great movie, bad game

lessbiasedthanmost @ Oct 12th 2007 7:48PM

Isn't that true of about 99% of movie tie-in games?

blooh (CDF - Nipple Ring) @ Oct 12th 2007 8:07PM

nah, more like 90%

Dio @ Oct 12th 2007 8:06PM

Well, if you guys don't want it then I'd be willing to take it off your hands free-of-charge :D

Mal F4cti0n @ Oct 12th 2007 8:50PM

I could use it, I am a little short on thyme these days.

So many women, so little thyme.

Why did Joe throw the bottle of thyme out the window? Because he wanted to see thyme fly!

Thyme = money.

A penny saved is a penny earned.

That last one is just plain 'ol good advice.