With the NPD numbers out, it's time for analysts to bring on some post-game analysis. Deutsche Bank's Jeetil Patel says that the PS2 business (although strong) is slowing down fast and EA Sports' mega-franchises Madden and NCAA Football are underperforming.According to Patel's analysis, the PS2 sales fell 47% year-to-year last month, the month prior it was only 33%. He says that although the decline was "inevitable," it's still not clear if consumers are transitioning to newer hardware or "low-end consumers" are buying less. Patel says, "Needless to say, with tougher comps ahead for PS2 software sales, we think that the PS2 may finally be on its way out of the industry for good."
As for EA, this year's iterations of Madden and NCAA Football underperformed. Madden '08 sold only 619,000 units compared to the 1.19 million at the same time last year -- a 48% decline. NCAA Football dropped 23% from 147K units sold to 113K year-to-year. Although, Skate compensated the decline a bit selling 174K units. Patel says the low sales for EA is a concern given the "competitively-speaking" light month heading into the competitively-heavy holiday season. He says EA may potentially "reduce software pricing on these titles to stimulate sales volumes." Translation: Don't buy Madden now and it may drop its price.













(Page 1) Reader Comments
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Maybe this justifies Sony dropping backwards compatibility, ps2 still has the most readily available great games on the market, but developers have probably squeezed all the potential from the device. I'd like the market to move onwards, preferably to a similarly cheap and expansive bunch of Wii games. And all bad EA news is good general person news.
Alt + Ctrl + e = é
As for EA, maybe the tide is finally turning
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probably the stories about ps3 madden having low FPS didn't help sales either
i'm sure sales for maddens and ps2s will pick up for xmas, but then ps2's will free-fall after the holidays
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For EAs own good it should bail on the Wii right now before they spend too much.
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It is, out of their own mouths, their over-investment in PS360 that's been hindering them
They said it, although you could be right that that division's losing money. Boogie flopped, but SSX did pretty well
But you're comment is wrong. Rather than bail out on the Wii altogether, EA should invest more of their attention on the Wii and try to actually make something revolutionary.
I do seem like an optimist in that sentence. The best thing I can see happening is them releasing another run of the mill Madden game.
Probably because Boogie wasn't very good while SSX was a pretty typical SSX game (rockin').
just stop writing, you just get whited out like a blizzard
ATTACH RATES DON'T MEAN SHIT WHEN YOUR CONSOLE IS SELLING LIKE GANG-BUSTERS...GO HOME.
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01. Madden NFL 08 (Xbox 360) - 896,600
02. Madden NFL 08 (PS2) - 643,600
03. BioShock (Xbox 360) - 490,900
04. Madden NFL 08 (PS3) - 336,200
05. Wii Play (Wii) - 256,800
06. Metroid Prime 3: Corruption (Wii) - 218,100
07. Mario Strikers Charged (Wii) - 147,400
08. Guitar Hero II (PS2) - 145,400
09. Mario Party 8 (Wii) - 138,300
10. Guitar Hero Encore: Rocks the 80s (PS2) - 127,100
11. Madden NFL 08 (Wii)
12. Madden NFL 08 (Xbox)
13. Brain Age 2: More Training In Minutes A Day (DS)
14. Two Worlds (Xbox 360)
15. Pokemon Diamond (DS)
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Their contract with the NFL creates most of the biggest problems with Madden. Make 1 game a year, make virtually the same thing, release across all platforms ad nauseum
If they tried to make it better, they would lose the exclusivity, then it would get a lot better indeed (or just get into monopoly with some other company)
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Well, duh! Of course those sales numbers are in decline from prior years.
And if you think it's simply people not buying PS2 software, I can help clarify just from my own perspective. I was a PS2 owner. Had been a huge Sony fan for many years. But, I've since given away my PS2 and moved on. The PS3 was too expensive, so I'm not a Sony console owner anymore.
Go back to Madden, I'm really shocked the numbers are a high as they are, considering it's basically the same game year after year. It's inevitable people will get tired of it at some point.
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Listen to the hilarity of what you're saying. EA is a consumer goods company. They understand plenty about consumers, and, in fact, the figures seem to suggest that roughly 2 million consumers bought Madden 08. Explain how it is that they aren't doing what consumers demand, because the flow of finances seems to suggest otherwise.
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i mean look at tiger woods this year, i heard about bugs all over the place with it, that's why I didn't buy it
It would kill EA to do that though.
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but on cd's, roster changes somehow are worth $60
That what the hell good is he as an analyst?!
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A better rephrasing: "Don't buy new games at their initial release and the console maker may drop its game prices." Unless, of course, you just have more money than common sense.
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