Nintendo's Perrin Kaplan talks Smash Bros. Brawl delay
Though she's on her way out, Nintendo's VP of marketing Perrin Kaplan still finds some time to speak to MTV's Stephen Totilo regarding all things Nintendo. As history has repeatedly shown us, one of those things inevitably turns out to be the dreaded delay -- though perhaps it's not as dreaded when it comes to the holiday months. It seems Nintendo now joins EA and Capcom in seeing the sales sense in slippage.
"And I think we're actually starting to look at the annual calendar differently," said Kaplan, justifying the February release of Super Smash Bros. Brawl. "The first two quarters of the year tend to be more quiet. But now we've seen some evidence of sales in that period." Avoiding the jostling of the year-end crowd is but one benefit, with the added development time yielding a game that's "absolutely as perfect as Japan knows it can be." Kaplan, who views the Wii and DS as being a little more integrated into people's (boring) lives, concludes via basketball metaphor that timing isn't necessarily everything. "I think a really good product can be a slam dunk any time of the year."
A note of caution to other publishers considering delays: Let's not get carried away now. We don't want February becoming the new November.
"And I think we're actually starting to look at the annual calendar differently," said Kaplan, justifying the February release of Super Smash Bros. Brawl. "The first two quarters of the year tend to be more quiet. But now we've seen some evidence of sales in that period." Avoiding the jostling of the year-end crowd is but one benefit, with the added development time yielding a game that's "absolutely as perfect as Japan knows it can be." Kaplan, who views the Wii and DS as being a little more integrated into people's (boring) lives, concludes via basketball metaphor that timing isn't necessarily everything. "I think a really good product can be a slam dunk any time of the year."
A note of caution to other publishers considering delays: Let's not get carried away now. We don't want February becoming the new November.





















(Page 1) Reader Comments
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I mean sure I'll be disappointed not to be playing it in December but it saves me some money and guarantees that this game will be excellent so its a win/win situation for both Nintendo and me as a consumer.
@ megastryke
Why don't you like Perrin? Just out of curosity? Is she a bad exec or something?
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Oh, she's also really air-headed. Have you seen video interviews with her? It's like she's not even on the same PLANET as the interviewer!
But... but...
February is the month of my birthday!
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Gamers were bored before the Wii? Um, not really.
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/end thought.
So I saved my money to buy more variety of games on my Wii.
Sadly Konny, your (and the bunch of Ninty haters like Phattie and Shaggy) misconception of Wii owners is that we play only Mario.
Not all Wii owners are into Mario as you think... ;)
(P.S.: I don't hate the other two consoles. Also, that thought wasn't the only thing that convinced me...)
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wait, that doesn't sound right
i've got a bunch of other 360 games too, but my list was already gettin kinda long
Feb will probably be the worst Valentine's day in history because everyone will be too busy playing Brawl.
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Think about it, you have a holiday period where people toss out huge amounts of cash on big ticket items. If a kid or a gamer knows 'Title X' is due out in Feb., it gives them time to request the system to play it on during the Holiday. Third parties would miss out on that much needed Q4 cash flow if people only buy the systems and not the games to go with it.
I know Retail Sales Quarters are a bit different than a regular calendar but it makes a bit of sense to delay those new titles until early Q1 (read Feb) of the year. Start things out with a bang and make your shareholders happy!
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Several months later and still unable to find one, Dale decided to invest in an Xbox 360 so he had something to play games on... and was amazed to discover a very healthy line-up of titles that weren't boring shooters and annual sport sim updates.
After a few months of enjoying his 360, he found a way to buy a Wii and bought one, only to discover that while the new control scheme was interesting, like the DS before it, developers were going to take a while to make compelling games that made good use of it... and so, the long-sought-after Wii gathered dust while Dale played lots of Bioshock, Eternal Sonata, Crackdown... and looked forward to the gorgeous Mass Effect.
Dale is glad ReligiousJedi is enjoying the Wii, but is personally still waiting for something that truly sucks him in.
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But Brawl's delay puts it right in the neighborhood of No More Heroes
sigh...
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Since when? For what? WTF!!!???
NDF ASSEMBLE!
Reshuffle:
Nintendo Fanbot! Your acting field-leader!
Meeting over!
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Plus, he had such pretty hair.
Boo on Joystiq for that, says I.
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