E-books get massive subway ads in Tokyo

Nintendo wants Japanese subway riders to read more e-books, apparently, as these giant ads for software DS Bungaku Zenshuu are popping up in the Tokyo underground. The above Shibuya advertisement shows that Nintendo is committed to the Genius Sonority-developed title, which hit Japanese retail shelves last week.

Would you find an e-book reader helpful on your DS?

[Via Game | Life]