SCEA discusses new ad campaign for holiday season
Key titles and features of the PS3 are the new approach for a revamped PS3 marketing campaign in the US. Gone are the white room ads featuring awkward and vague commentary about life, games, and a floating console. Sony hopes these ads will boost holiday sales by creating better awareness of what the machine can actually do and we hope so as well. As SCEA Marketing Manager Kim Nguyen put it: " ... the way I would describe the 'White Room' is 'thought provoking' compared to this new campaign, which is 'visually provoking;' you have to watch it several times to catch everything being shown. There's just so much the PS3 offers, and we're trying to emphasize that."
The games to be mentioned are what Nguyen calls "system defining": stuff like
Ratchet and Clank,
Uncharted,
Warhawk, and
Heavenly Sword. Interesting how
Lair didn't make it on the list, huh? Anyway. There is also going to be a huge push for Blu-ray, moreso than last year, as well as a lot of deliberation about the PlayStation Network. There will also be some coverage of the new $399 PS3, but it doesn't seem to be a focal point for the campaign. What do you guys think? Step in the right direction?
