NBC Universal teams with IGA for in-game ad blitz
by Ross Miller 
{ Oct 30th 2007 at 9:30PM }
NBC Universal Digital Media has announced a deal with IGA Worldwide to jump into the realm of in-game advertising. According to the press release, NBCU DM's advertising and sales team can now "sell a portion of IGA's premium in-game advertising inventory, as well as create customized packages for marketing clients on the IGA network."The NBC division already offers advertising packages over TV, web and mobile mediums. The deal is for other marketing clients, we don't think this indicates an increase in opportunities to shoot up a billboard of Chuck while playing Battlefield 2142. If anything, this indicates a major marketing firm's belief - and justly so, in our opinion - that in-game advertising is only going to expand in prominence and importance as time progresses.
Reader Comments (Page 1 of 1)
Grant @ Oct 31st 2007 12:13AM
international grocers association? I didn't know they were moving into gaming.
finnith @ Oct 30th 2007 10:09PM
I'm hoping for destructible environments...
zlionsfan @ Oct 31st 2007 10:58AM
yep. I don't know how many times I tried to blow up that Caliber billboard in Crackdown.
Pha7e @ Oct 30th 2007 10:20PM
I thought I felt a shudder.
gonk @ Oct 31st 2007 12:12AM
i was about to say that too :(
Blah @ Oct 30th 2007 10:32PM
hate ads on things we pay for
B1gC72 @ Oct 30th 2007 10:56PM
well this in-game advertising is going to get bigger and bigger with the market expanding as fast as it is. and with the standardization of online games, it gives these agencies opportunity to continue to update the ads.
i don't have a problem with in-game advertising as long as they don't have like a Pepsi branded log raft in the middle of a game where i'm on a deserted island or something. sometimes it can add to the immersiveness like in a sports game or something.
ck @ Oct 31st 2007 12:26AM
"I'm the new VP of development for NBC/GE/Universal/Kmart."
"We own Kmart now?"
"No. So why are you dressed like we do?"