With the Regginator busy being all presidential
, Nintendo's been in bad need of a new chief marketing officer to take names and kick ass
. That new officer is Cammie Dunaway
, who will officially start directing the company's $80+ million annual marketing budget on Monday.
In honor of the transfer, Marketing Daily has a quick profile
of the former Yahoo! and Frito-Lay marketer, who's wasting no time in spreading the message that Nintendo products are fun for the whole family. "I've seen the excitement on my nine-year-old son's face when he's playing a Pokemon
game on his DS and spots someone else at the airport playing, too," Dunaway said. "Then I see my mom, who's in her 70s, having fun playing Wii bowling. Myself, I've started to play brain-training games." Take it easy, Cammie ... you don't start for three more days.
The article also details some of Dunaway's previous marketing efforts for Yahoo! Answers
, which included building a giant purple brain in New York's Times Square. Here's hoping that a giant, polygonal Dr. Kawashima head