Speaking at a BMO Capital Markets conference on interactive entertainment (as covered by Reuters), a Microsoft executive has pointed to the PlayStation 2 as highlighting the benefits of stretching the Xbox 360's lifespan beyond the "typical" (depending on who you ask) five years. "Look at the PS2; they've gone long-time and seem to have pretty good legs on what they are doing," said yes that's her real name Mindy Mount. "If we were able to do that, as CFO I think that's great, because every year you draw it out you increase profitability." While the chief financial officer for Microsoft's entertainment division may see dollar signs in a longer lifespan, obnoxious and overly literal bloggers see the telltale red lights that signal many an individual system's inability to make it past five months, let alone five years.
Mindy Mount went on to cement the Xbox 360's technological prowess, noting that its innards are good enough to last until the next big breakthrough. "Right now there aren't that many things on the horizon that you think, wow, that's going to be a game-changer." After the unceremonious -- but necessary, in hindsight -- dropping of original Xbox support, both developers and publishers would stand to benefit from a longer Xbox 360 lifespan, though longterm success would hinge on a demonstrable and obvious increase in the system's perceived physical lifespan. If the system is to be supported by consumers for years to come, it will have to outlive the dubious aspects of its reputation.
[Thanks, Patrick]














(Page 1) Reader Comments
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Also in before, during and after flamewar.
Pertaining to this post, I'd really like my X360 to last more than 5 years!
There are tons of vids showing people baking the 360's (HDD off ofcourse) for about 20 minutes, letting cool for 12 and it's good to go. I believe cheapyD at cheapassgamer.com has a vid on it.
Yeah, I know, it's f'n weird.
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The problem is that it has to stay VERY cool, like you have to turn a big fan on it for as long as you are playing.
Baked the thing in a towel and got it working again for 2 days. Then it quit again, so I baked it and immediately traded in for credit at the local mega-corporate game store before it stopped working again.
Good riddance to bad rubbish.
I think a lot of the PS2's high sales figures are due to people having to buy it more than once.
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i dont know if that was as bad as the 360's defects or not though since i know i broke it the first time. i left it on for like 2 weeks when i first got it cause my mom wouldnt buy me a memory card and i didnt wanna loose my progress. i think i was playing either Spryo or Crash then. ah, those were the days.
I love how we also assume the PS3 will last 10 years just because it has went almost a year with no problems. My guess is that most PS3's will not last that long if they are being used a good amount. That isn't a knock on the PS3, either.
Think about that....of my 24 friends who bought PS2s at launch...24 failed......that's a 100% fail rate.
I am on my 3rd one....and the only reason I think it's lasted is because I put a huge HDD in it and don't use the DVD-Drive.
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but what about the millions of people who bought their 360's BEFORE the new heatsinks? it's going to take a while for ALL of those old 360's to be replaced with new ones so the problem is still relevant. and the 3 year warranty, though a valiant move by any company, is just Microsoft's "oops, my bad". seems like more hassle than it's worth to me honestly.
I bought my First 360 at launch and it died(RROD) on the day of Halo 3 Beta which I was invited too, about a year ago(I think).. They wouldn't replace it for free because that time they didn't have the 3 year warranty
So I complained for about 4 hours and they replaced it for free anyways. Took about a month till I got my new 360. So new 2007 Xbox 360 (and your apparently mentioned NEW HEATSINKS!) and another 6 weeks later. Died again! YAY! 2 Days before Halo 3(pre-ordered) came out! wonderful!
Waited another month.. And I have yet to see this one go down (which it will)
I just hope that all the new consoles have a long lifespan. At current prices and stuff I don't think I could handle another upgrade in 5 years that wasn't my computer.
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it was the church of Halo 3 here for like a year lol.
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Thank GOD it was bought from Costco so they replaced it with no hassle even after 1.5 years of buying it from them!!!
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still to early in 7th gen to be talking about the 8th, not like we don't have enough 7th gen goodness to satisfy us for a long time
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There is something for everybody in this market today.
That said, I'm expecting Wii2 to be 2 wii's ductaped together, and a more ergonomic controller with better button placement.
Powerfull enough to be HD, but still cheap enough to clock in @ 200 dollars.
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My contention is that the PS2 isn't necessarily defect free because it's been around 7 years. It's been around 7 years in various incarnations because it's wildly popular and has become fairly inexpensive. Am I alone in owning more than one PS2 during it's lifecycle because a prior one broke? My first PS2 was purchased on the day of release.
Granted Microsoft had more problems than anyone else, but Sony has had it's share of issues too.
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End of Story.
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I own a PS2 since day one and is still working like a charm, my Dreamcast is still kicking even my PsOne is still working.
Heck! I still have the first Gameboy I'm pretty sure still works.
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i just came here for the mindy mount jokes.
time well spent.
"deep market penetration".
:laughs:
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I bought an xbox 1 and it failed on me after 6 months; the 360 failed on me after 4 months. I still have my original SNES, N64, WII, PS1, PS2, PS3.
Microsoft quality is shyte with consoles; RROD and BSOD come to mind when one thinks of Microsoft Hardware and Software.
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Sorry for the rant. I just dislike statements like this.