Subjects will face in-game temptations and be required to rate their level of craving, after which the craving is expected to subside due to the game's inability to deliver a real fix. The therapist then ties the moment the craving subsides to a tone trigger, leading the addict to "associate the sound with the sensation of a decreased craving." Yup, it's all one giant virtual reality "Pavlov's Dog" simulator.
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