
On the face of it, the game's commercial failure might seem odd. After all, Zack & Wiki earned eye-catching scores from a number of reviewers, while IGN's Matt Casamassina loved it so much, he frothed and raved about it non-stop for four months, before slapping a 90% on it come review time. Its bright, attractive visuals, cute character design, and puzzley action were seemingly the perfect ingredients for massmarket appeal. Ultimately however, it sank faster than a holed galleon.
Or it could simply be too difficult, period.
Indeed, Zack & Wiki is no pushover. Admirably, producer Hironobu Takeshita has been unrepentant about including challenges that strain the noggin. In fact, it sounded as though he'd had quite enough of the moaning in one recent interview: "There are puzzles where, if you don't look properly at the hints in the start, you're going to be in trouble. You have to look at the screen -- all the answers that you need to solve the puzzles are there on the screen. There are some people who say they don't understand the puzzles, but really, they're not paying enough attention."
Yet as commendable as Takeshita-san's defiance is, there will be plenty of publishers sitting up and taking notice of his game's lumbering commercial performance, and mentally shelving any future plans they might have had to release Wii games that challenge players to think.

Reggie and Shiggy, bless them, have previously taken time out to reassure the hardcore that Nintendo won't abandon them, and with Ninty's vast resources to spare, not to mention its history of catering to core gamers, we're happy to take their word for it.
Will third-party developers be as patient? Historically, Capcom has been happy to push epic games and unique content. But if you want our honest-to-God advice, don't go booking time off for Zack & Wiki 2 yet.
