New Burnout Paradise box art ditches crashes for white space
If you think about it, box art is a video game's calling card. It makes the first impression, and inspires the consumer, especially those who don't follow game news day to day, to pick the release up from retail shelves for a second look. Because of this, box art often tries to capture the essence of the game in a single picture, which only makes us scratch our heads at EA's newly redesigned cover art for the forthcoming Burnout Paradise. The new cover ditches the previous art, which featured a car being smashed like a twisted metal flapjack, and replaces it with a serene, overly white piece that looks like it just drove off the set of an Ah Ha video.
The new art reinforces the series' change in direction, from a crash-centric racer to something a bit more open. While early impressions of the racer are encouraging, we cannot help but be a bit worried at the game's seemingly constant push to separate itself from its legacy. With a demo slated for both XBL and PSN next month, we'll know soon enough if the game's Jan. 22 release date will be one to keep on the radar, or if the day will be better spent playing Takedown in remembrance of the series that was.
The new art reinforces the series' change in direction, from a crash-centric racer to something a bit more open. While early impressions of the racer are encouraging, we cannot help but be a bit worried at the game's seemingly constant push to separate itself from its legacy. With a demo slated for both XBL and PSN next month, we'll know soon enough if the game's Jan. 22 release date will be one to keep on the radar, or if the day will be better spent playing Takedown in remembrance of the series that was.



















(Page 1) Reader Comments
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So if you're a hardcore Burnout fan you might have a problem, but I think it's a great design choice.
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If you look at Burnout 3 Takedown, you can see the box ard reflected that. A car was shown getting taken down. Same with revenge, I think the new box art relfects "paradise" more in the one on the right than some lame plain black background with no emotion or feel.
New branding direction maybe....
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True, it's a little more divorced from the crashy-crashy concept behind the game, but they must just be trying to emphasize something different. Notice the word "Paradise" now stands out much more strongly than the "Burnout" branding - a reversal from the old art.
Either way, a significant improvement. Plus, I'm an "artist" so I would know. ;D
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BTW this series DOES need this change of pace. Revenge was so dissapointing.
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But of course, this is a more extreme case of judging a book by its cover
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It's new with a unique style, but I don't like things just because they are different.
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Burnout, Burnout 2, Burnout 3 Takedown, Burnout: Revenge, Burnout Paradise.... OMG I'M A NERD@!
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It's like making a game about oranges, but slapping a picture of an apple on the cover due to apples looking more apealing...
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I love the series, and the trailers quite literally *convinced me* that the game is going to suck ass. Not that we didn't expect this with EA taking over the franchise, but still. Seriously, watch the trailers, then come back here and tell me if you think the game is going to be good.
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