Ubisoft UK boss: Industry 'crying out' for new IPs

That's the conclusion reached by one Rob Cooper, the man in charge of both Ubisoft UK and the festivities following the triumphant debut of Assassin's Creed at the top of the UK charts. The ambitious bump-off bonanza became the third-fastest selling Xbox 360 game ever, a fact which Ubisoft sees as confirmation that we don't all want games with roman numerals and pretentious colon usage in the title. "I think the success worldwide of Assassin's Creed absolutely proves that new IP can live and prosper within the sequel and licensed based competition," said Cooper, speaking to MCV. "The industry is crying out for new and compelling content and we're delighted that AC has lived up to its expectations."

Sales expectations, perhaps, but whether or not the game itself delivered depends on who you ask and how myopic their viewpoints are. Don't bother asking us though -- we're too busy being medieval jerks.