Activision CEO Bobby Kotick has some ideas on how things get done in the industry. To him, price is critical to the success of a console, he explained to Reuters. And, while we agree that a lower cost is going to help a console on the shelf, ultimately we believe the console's games and features are what help it stand out the most.Bobby K (as he's lovingly known here around the offices) said "The Wii at its price point is now setting a standard and an expectation, and people say, well, the Wii is less complex technically. I don't think that really matters as much to the consumer." He went on further to discuss Sony's PS3 and Microsoft's Xbox 360 systems, stating "In the next 24 months they all will need to be at that $199 price point, and you can imagine Nintendo will be down to the $129 price point over the next few years."
Now, obviously Nintendo has no reason to cut the price on their system since, well, not even the folks working the assembly lines can seem to find one (we imagine they disappear in a cloud of smoke upon completion at the factory). But, that doesn't mean that we won't entertain opinions on when you think the console will lower itself in price.
So, what do you think?
[Via NeoGAF]
