Skip to Content

WoW Insider is getting ready for BlizzCon!
AOL Games

EA repents use of topless models in Need for Speed ads

need for speed
Boobs have long been the marketing companion for guy stuff, like fast cars. So it seemed a natural choice for EA (or more likely, a contracted third-party ad firm) to feature a pair of scantily clad models posed with a Ferrari to promote Need for Speed: ProStreet (rated 3+ in Europe). That "scantily" is hereby defined as sans tops is admittedly risqué for games promotion, but the ads only appeared on UK tabloid The Sun's softcore site Page 3. Today, EA issued a statement of regret about the images, explaining that the promotion had "slipped through the proper EA approval process." As a result, the ads have been removed from the site (but not from the murky bowels of the internet).

So what's the cost? Perhaps longer 'exposure' could have helped ProStreet topple Assassin's Creed from the charts. We'll never know.

[Update: full censored image has been moved to accommodate 'work surfers' -- view it after the jump.]


need for speed

Tags: ea, need-for-speed, needforspeed, page3, prostreet, uk

Reader Comments (Page 1 of 2)

Joystiq Features





Featured Galleries

Baseball Slugger: Home Run Race 3D (iPhone)

Baseball Slugger: Home Run Race 3D (iPhone)

Left 4 Dead 2 (07/10/09)

Left 4 Dead 2 (07/10/09)

Command & Conquer 4

Command & Conquer 4

Seven Haunted Seas

Seven Haunted Seas

Left 4 Dead 2 cricket bat

Left 4 Dead 2 cricket bat

Halo 3: Citadel, Heretic, Longshore

Halo 3: Citadel, Heretic, Longshore

Lost Planet 2 (7/07/09)

Lost Planet 2 (7/07/09)

Sky Crawlers: Innocent Aces

Sky Crawlers: Innocent Aces

New Games This Month: July 2009

New Games This Month: July 2009

 


Joystiq Podcast


New episodes every Friday! Now playing: Joystiq Podcast 100, for Friday, July 10.



Archive | RSS | iTunes

Autoblog

Urlesque

Download Squad

Engadget

Massively

Asylum

Wow.com

Engadget HD

Big Download