Pachter predicts 7.5 million Guitar Hero units sold by year's end
by Alexander Sliwinski 
on Nov 27th 2007 6:30PM
And as Atreyu mourned the loss of Artax, the great Wedbush Morgan analyst Michael Pachter emerged from the Swamps of Sadness to dispense some relatively
happy predictions for Activision stock holders. Pachter believes
Guitar Hero will sell 7.5 million units this year and will begin to see declining sales next year due to
Rock Band competition. He guesstimates the
Guitar Hero franchise will generate $550 million for
Activision this fiscal year.
Pachter expects decent revenues from
Spider-Man and
Shrek sequels for Activision's fiscal year '09 and sees their
new James Bond game generating between $100 -150 million in sales. But
Guitar Hero is Activision's
great source of revenue and imperative in keeping them in the
#1 US publisher spot.
