Take-Two's Zelnick on selling to EA, making new IPs, and GTA IV

When Strauss Zelnick and his band of merry cohorts (read: Take-Two investors) took over the beleaguered gaming publisher last March, lots of industry pundits thought the veteran biz guy would fix it up and sell it off (EA perhaps?). Speaking at the Reuters Business Summit, Zelnick said, "I'm much more interested in growing the business than in selling it, to be clear."

Zelnick's been working on improving the efficiency of the company (like selling off that silly peripheral business), planning on growth (sell the company? Heck, they're probably going to be hiring!), working on building new IPs instead of licensing them (BioShock did swimmingly) and, oh yeah, GTA IV, about which he says, "I believe this release, Grand Theft Auto IV, is going to be vastly better than those expectations -- vastly better -- and that's hard to do when expectations are so high." Don't call it a comeback.