CEO Bobby Kotick has a dream, a dream of $199 Xbox 360s and PS3s. Actually, more to the point, Kotick has stated
that both the Xbox 360 and PS3 must
fall to $199 within the next two years in order to gain acceptance from the mass market. Driving this opinion is none other than Nintendo's Wii
, which is priced at $250 and is, according to Kotick, "setting a standard and an expectation." Kotick acknowledges that the Wii isn't as complex as the 360 or PS3, but notes that that such things don't matter to the average consumer. He concludes that the magical mass market price point is $199 and that console manufacturers will need to reach that price within the next two years, adding that the Wii will likely hit $129 within a few years.
We have to agree with Joystiq
that a $199 PS3 seems pretty damned far-fetched, but the 360 might
be able to accomplish such a feat. Within two years, we're betting on $229 with a drop to $249 preceding that. Come back in two years to see if we're right, assuming we're not all destroyed by the impending Robocalypse