Activision CEO thinks PS3 needs to hit $199 sweet spot

Two years from now, Activision CEO Bobby Kotick believes, the PS3 and 360 need to hit the $199 console price sweet spot or die in obscurity. We're exaggerating, but the fact remains he believes that price is what will gain both consoles a mass market appeal. This is sort of like saying sugar is sweet. At that price, how would the mass market not get interested in the two most powerful consoles on the market?

He made this point by pointedly pointing at the Wii. "he Wii at its price point is now setting a standard and an expectation, and people say, well, the Wii is less complex technically. I don't think that really matters as much to the consumer ... you can imagine Nintendo will be down to the $129 price point over the next few years." This is the reasoning behind the $199 sweet spot for the PS3 and 360. Don't quote us or anything, but with all the price cuts both consoles have had recently (PS3 in particular), hitting $199 in two years isn't likely. Still, at that price, everybody would have all three consoles for the price of one, sort of.