Sony hires Deutsch for Playstation advertising

27 Comments by Scott Jon Siegel Nov 30th 2007 10:03AM
Filed under: Sony PlayStation 3, Sony PSP, Business

Agency Spy reports that Sony Computer Entertainment of America has already decided upon a successor for the American Playstation advertising account. The Los Angeles-based agency Deutsch, Inc. will reportedly be taking over the $150 million account, following Sony's decision to remove TBWA -- their ad firm of the last 13 years -- from the account's review.

Deutsch, one of the five finalists in the review of the Playstation account, is an award-winning ad agency first established in 1969. Currently helmed by chairman Donny Deutsch (pictured above) and CEO Linda Sawyer, Deutsch's clients include the likes of Ikea, Snapple, Johnson & Johnson, and Verizon. The agency's acquisition of the lucrative Playstation account has not yet been made official; we have e-mails in to Sony and Deutsch, and are currently awaiting confirmation.

Update: A representative from Deutsch, Inc. has confirmed that the agency has in fact been awarded the Playstation account. Now we'll just have to see what they plan on doing with it.

[Via GamesIndustry.biz]

Tags: advertising, breaking-news, breakingnews, deutsch, playstation, ps3, scea, sony

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(Page 1) Reader Comments

Speddy: Nov 30th 2007; 10:07AM

Scott: You used "Lucrative" and "Playstation" in the same sentence!

Fernando Rocker: Nov 30th 2007; 10:12AM

Its because a typo error... he forgot to put the word "no" in between.

TheGuy: Nov 30th 2007; 10:22AM

@Fernando

And you made a typo too.

It's because "of" a typing error...

GRANTED: Nov 30th 2007; 10:24AM

"the lucrative no Playstation account"

...

zing?

Fernando Rocker: Nov 30th 2007; 10:24AM

=(

By the way... how is my english? It's better?

ark_v2: Nov 30th 2007; 11:49AM

Did you mean "Is it?"

mega_dranix: Nov 30th 2007; 10:15AM

Its about time Sony did something about their marketing. The "This is Living" ads are... well... very unsatisfactory.

JL: Nov 30th 2007; 10:23AM

It's better like this:

Sony hires Douche for Playstation advertising

Agency Spy reports that Sony Computer Entertainment of America has already decided upon a successor for the American Playstation advertising account. The Los Angeles-based agency Douche, Inc. will reportedly be taking over the $150 million account, following Sony's decision to remove TBWA -- their ad firm of the last 13 years -- from the account's review.

Douche, one of the five finalists in the review of the Playstation account, is an award-winning ad agency first established in 1969. Currently helmed by chairman Donny Douche (pictured above) and CEO Linda Sawyer, Douche's clients include the likes of Ikea, Snapple, Johnson & Johnson, and Verizon. The agency's acquisition of the lucrative Playstation account has not yet been made official; we have e-mails in to Sony and Deutsch, and are currently awaiting confirmation.

GRANTED: Nov 30th 2007; 10:26AM

you said what we were all thinking, and took it far into the realm of "not funny anymore"

Umeadi: Nov 30th 2007; 10:30AM

lol...Douche

Nekretaal: Nov 30th 2007; 10:34AM

I am glad that they sacked the old agency. The Playstation 3 hype was handled badly last year. The ads for playstation 3 got bizarre, and the the street graffi ads for PSP were obnoxiuos, ugly, and offensive. Donny Deutche is a Douche, but it'll be hard to be worse than what the old companies were doing towards the end.

1up_clock: Nov 30th 2007; 10:36AM

Y'know, there's a lot of words to describe the Playstation brand, and "lucrative" is not one of them right now.

Shagittarius: Nov 30th 2007; 11:21AM

I have a lot of words to describe Nintendo Fanboys too.

Kamall: Nov 30th 2007; 11:36AM

It used to be lucrative, and there's reason its not now, because of the many mistakes Sony made, I still hope they can get back on their feet like how Nintendo suffered with the N64 and their arrogant mistakes and got back up eventually with a bang!

LilCo187: Nov 30th 2007; 1:42PM

Hey Shagittarius,

I got alot of words to describe your mom.

colin: Nov 30th 2007; 9:22PM

let's get off mom's ... ok?
because i just got off yours.

prateeko: Nov 30th 2007; 11:19AM

Really, you wouldn't describe $150 Million as lucrative?

carg0: Nov 30th 2007; 11:52AM

wow, nice tan ya' got there Capt. Orange

Alienhead: Nov 30th 2007; 11:55AM

This is the same douchbag that jump all over video games incite violence. Fuck him. The fucking hypocrite.

placbo: Nov 30th 2007; 12:26PM

You could even say that he's a "Deutschbag".

Alienhead: Nov 30th 2007; 12:04PM

Somebody on this site should interview him. Find out why its different when he's getting paid by the videogame industry.

Fadobo: Nov 30th 2007; 1:21PM

Did you know Deutsch means german in...well, german? Thought it has something to do with it but Donny Deutsch is also hilarious. Its like Amy America :D

Pixelantes Anonymous: Nov 30th 2007; 1:51PM

Yea. Seems like Sony went from bad to worse. Donny "Douchebag" Deutsch seems to like video games a lot:

http://www.1up.com/do/blogEntry?bId=5179663&publicUserId=5345401

So, Donny, what's it like to pimp yourself to the highest bidder no matter how much you hate what they do?

mccomber: Nov 30th 2007; 1:52PM

Well, looking through their site it seems like they've done a lot of work that's really... safe. I didn't see anything that either offended or excited me, or even made me say wtf? like the This is Living ads did. 10th largest agency in the US though, so they must be doing something right.
Here's hoping that the first thing they do is contract Superfad to continue doing work on Sony's ads, the Universe of Entertainment stuff was great.

Iridium: Nov 30th 2007; 2:47PM

Why would Sony pick the Douche. Honestly who is making the decisions at Sony. If you ever watch the Big Idea you see how completely clueless the man is.

Maybe he'll get his pal Donald Trump to appear in PS3 ads. The Donald says PS3 rocks, Xbox 360 you're fired.

Great now you get to have Sony ads like Snapple and Verizon. Oh god I can just see "Sony PS3 can you see it now" coming.

drun: Nov 30th 2007; 8:10PM

They will say PS3 is good for your skin and makes a nice fit furniture.

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