Agency Spy reports that Sony Computer Entertainment of America has already decided upon a successor for the American Playstation advertising account. The Los Angeles-based agency Deutsch, Inc. will reportedly be taking over the $150 million account
, following Sony's decision to remove TBWA
-- their ad firm of the last 13 years -- from the account's review.
Deutsch, one of the five finalists in the review of the Playstation account, is an award-winning ad agency first established in 1969. Currently helmed by chairman Donny Deutsch (pictured above) and CEO Linda Sawyer, Deutsch's clients include the likes of Ikea, Snapple, Johnson & Johnson, and Verizon. The agency's acquisition of the lucrative Playstation account has not yet been made official; we have e-mails in to Sony
and Deutsch, and are currently awaiting confirmation.Update:
A representative from Deutsch, Inc. has confirmed that the agency has in fact been awarded the Playstation account. Now we'll just have to see what they plan on doing with it.