Agency Spy reports that Sony Computer Entertainment of America has already decided upon a successor for the American Playstation advertising account. The Los Angeles-based agency Deutsch, Inc. will reportedly be taking over the $150 million account, following Sony's decision to remove TBWA -- their ad firm of the last 13 years -- from the account's review.
Deutsch, one of the five finalists in the review of the Playstation account, is an award-winning ad agency first established in 1969. Currently helmed by chairman Donny Deutsch (pictured above) and CEO Linda Sawyer, Deutsch's clients include the likes of Ikea, Snapple, Johnson & Johnson, and Verizon. The agency's acquisition of the lucrative Playstation account has not yet been made official; we have e-mails in to Sony and Deutsch, and are currently awaiting confirmation.
Update: A representative from Deutsch, Inc. has confirmed that the agency has in fact been awarded the Playstation account. Now we'll just have to see what they plan on doing with it.
[Via GamesIndustry.biz]
Reader Comments (26)
Posted: Nov 30th 2007 10:07AM (Unverified) said
Scott: You used "Lucrative" and "Playstation" in the same sentence!
Reply
Posted: Nov 30th 2007 10:12AM (Unverified) said
Its because a typo error... he forgot to put the word "no" in between.
Reply
Posted: Nov 30th 2007 10:22AM (Unverified) said
@Fernando
And you made a typo too.
It's because "of" a typing error...
Reply
And you made a typo too.
It's because "of" a typing error...
Posted: Nov 30th 2007 10:24AM (Unverified) said
"the lucrative no Playstation account"
...
zing?
Reply
...
zing?
Posted: Nov 30th 2007 10:24AM (Unverified) said
=(
By the way... how is my english? It's better?
Reply
By the way... how is my english? It's better?
Posted: Nov 30th 2007 10:15AM (Unverified) said
Its about time Sony did something about their marketing. The "This is Living" ads are... well... very unsatisfactory.
Reply
Posted: Nov 30th 2007 10:23AM (Unverified) said
It's better like this:
Sony hires Douche for Playstation advertising
Agency Spy reports that Sony Computer Entertainment of America has already decided upon a successor for the American Playstation advertising account. The Los Angeles-based agency Douche, Inc. will reportedly be taking over the $150 million account, following Sony's decision to remove TBWA -- their ad firm of the last 13 years -- from the account's review.
Douche, one of the five finalists in the review of the Playstation account, is an award-winning ad agency first established in 1969. Currently helmed by chairman Donny Douche (pictured above) and CEO Linda Sawyer, Douche's clients include the likes of Ikea, Snapple, Johnson & Johnson, and Verizon. The agency's acquisition of the lucrative Playstation account has not yet been made official; we have e-mails in to Sony and Deutsch, and are currently awaiting confirmation.
Reply
Sony hires Douche for Playstation advertising
Agency Spy reports that Sony Computer Entertainment of America has already decided upon a successor for the American Playstation advertising account. The Los Angeles-based agency Douche, Inc. will reportedly be taking over the $150 million account, following Sony's decision to remove TBWA -- their ad firm of the last 13 years -- from the account's review.
Douche, one of the five finalists in the review of the Playstation account, is an award-winning ad agency first established in 1969. Currently helmed by chairman Donny Douche (pictured above) and CEO Linda Sawyer, Douche's clients include the likes of Ikea, Snapple, Johnson & Johnson, and Verizon. The agency's acquisition of the lucrative Playstation account has not yet been made official; we have e-mails in to Sony and Deutsch, and are currently awaiting confirmation.
Posted: Nov 30th 2007 10:26AM (Unverified) said
you said what we were all thinking, and took it far into the realm of "not funny anymore"
Reply
Posted: Nov 30th 2007 10:34AM (Unverified) said
I am glad that they sacked the old agency. The Playstation 3 hype was handled badly last year. The ads for playstation 3 got bizarre, and the the street graffi ads for PSP were obnoxiuos, ugly, and offensive. Donny Deutche is a Douche, but it'll be hard to be worse than what the old companies were doing towards the end.
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Posted: Nov 30th 2007 10:36AM (Unverified) said
Y'know, there's a lot of words to describe the Playstation brand, and "lucrative" is not one of them right now.
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Posted: Nov 30th 2007 11:21AM Shagittarius said
I have a lot of words to describe Nintendo Fanboys too.
Reply
Posted: Nov 30th 2007 1:42PM (Unverified) said
Hey Shagittarius,
I got alot of words to describe your mom.
Reply
I got alot of words to describe your mom.
Posted: Nov 30th 2007 9:22PM (Unverified) said
let's get off mom's ... ok?
because i just got off yours.
Reply
because i just got off yours.
Posted: Nov 30th 2007 11:19AM (Unverified) said
Really, you wouldn't describe $150 Million as lucrative?
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Posted: Nov 30th 2007 11:55AM (Unverified) said
This is the same douchbag that jump all over video games incite violence. Fuck him. The fucking hypocrite.
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Posted: Nov 30th 2007 12:04PM (Unverified) said
Somebody on this site should interview him. Find out why its different when he's getting paid by the videogame industry.
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Posted: Nov 30th 2007 1:21PM (Unverified) said
Did you know Deutsch means german in...well, german? Thought it has something to do with it but Donny Deutsch is also hilarious. Its like Amy America :D
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Posted: Nov 30th 2007 1:51PM (Unverified) said
Yea. Seems like Sony went from bad to worse. Donny "Douchebag" Deutsch seems to like video games a lot:
http://www.1up.com/do/blogEntry?bId=5179663&publicUserId=5345401
So, Donny, what's it like to pimp yourself to the highest bidder no matter how much you hate what they do?
Reply
http://www.1up.com/do/blogEntry?bId=5179663&publicUserId=5345401
So, Donny, what's it like to pimp yourself to the highest bidder no matter how much you hate what they do?
Posted: Nov 30th 2007 1:52PM (Unverified) said
Well, looking through their site it seems like they've done a lot of work that's really... safe. I didn't see anything that either offended or excited me, or even made me say wtf? like the This is Living ads did. 10th largest agency in the US though, so they must be doing something right.
Here's hoping that the first thing they do is contract Superfad to continue doing work on Sony's ads, the Universe of Entertainment stuff was great.
Reply
Here's hoping that the first thing they do is contract Superfad to continue doing work on Sony's ads, the Universe of Entertainment stuff was great.
Posted: Nov 30th 2007 2:47PM enbadesign said
Why would Sony pick the Douche. Honestly who is making the decisions at Sony. If you ever watch the Big Idea you see how completely clueless the man is.
Maybe he'll get his pal Donald Trump to appear in PS3 ads. The Donald says PS3 rocks, Xbox 360 you're fired.
Great now you get to have Sony ads like Snapple and Verizon. Oh god I can just see "Sony PS3 can you see it now" coming.
Reply
Maybe he'll get his pal Donald Trump to appear in PS3 ads. The Donald says PS3 rocks, Xbox 360 you're fired.
Great now you get to have Sony ads like Snapple and Verizon. Oh god I can just see "Sony PS3 can you see it now" coming.
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