Joystiq

Michael Bay has been sipping the "Kool-Aid" again. Several months after the director's infamous night with a band of Blu-ray owners and a few glasses of alternate-reality drink (ending in a brief holdout with Transformers 2 on the line), Bay is back to blasting HD DVD. Despite a sobering HD DVD screening of 300 in late-August and newfound acceptance of Paramount's decision to partner with Microsoft, Bay has fallen off the wagon, stumbling onto a trail of deceit leading to a "dirty secret," a corporate plot to annihilate all forms of our beloved polycarbonate discs -- with explosions, lots of 'em.

Bay writes, "Microsoft wants both [HD DVD and Blu-ray] formats to fail so they can be heroes and make the world move to digital downloads. That is the dirty secret no one is talking about. That is why Microsoft is handing out $100 million dollar checks to studios just [to] embrace the HD DVD and not the leading, and superior Blu Ray [sic]. They want confusion in the market until they perfect the digital downloads. Time will tell and you will see the truth."

While we can't verify just how many $100 million checks have been cashed (we know of just the one we received to ensure the Sony bias keeps flowing), we do know what Bill Gates told us nearly a year ago: "HD DVD is great ... It's neat. But over time, eventually online is going to be more important." That don't sound like no secret to us. Sony was early to the HD movie market and Microsoft didn't want its competitor to run away with a new format before it could get the proper digital distribution network and hardware in place. HD DVD certainly can be viewed as a stalling tactic, and two formats with varying Hollywood support is definitely confusing to consumers, but let's not mistake reality for Michael Bay's vision of Armageddon.