How serious is Nintendo about the Wii shortages
? Serious enough to pull some of its advertising for the console
, admitting that demand far exceeds supply, and further admitting that advertising a virtually unavailable product just doesn't fit with the holiday spirit.
The UK-based Times Online reports that Nintendo plans on moving some of its already-scheduled Wii advertising to early 2008, citing unprecedented demand for the console as the main factor in its retail vanishing act. It's the same story we've heard before
-- that Nintendo is working at full capacity, pumping Wii's out as fast as possible in order to sate the insatiable consumer demand.
Pulling advertising, however, is an entirely new move. A Nintendo spokesman told Times Online that the ads were being pushed back to 2008 in an attempt to "act responsibly." Charles Dickens would be proud.