Unable to meet current demand for the Wii this holiday season, Nintendo UK has decided to step back its advertising, replacing its promotional spots for the console with ads for the Nintendo DS instead. Despite ramping up its production and manufacturing a reported 1.8 million Wiis a month, Nintendo still has yet to overcome its stock shortage troubles in Britain.A spokesman for the company remarked, "We have been running the campaign all year round, but we want to take a responsible stance this Christmas and not fuel demand." Essentially, it'd be cruel to wag the system in front of consumers who have no hope of buying a Wii anytime soon. Nintendo plans to reinstate its marketing push "when the Christmas rush is over."
[Via MaxConsole]
