Nintendo declares DS sales victory for 2007

by Alexander Sliwinski { Dec 12th 2007 at 4:00AM }

With 20 days left before ~~the Vogon construction fleet end us~~ the end of 2007, Nintendo announced the Nintendo DS is the top-selling video game system of the year with 6 million sold in the US. According to the company's calculations, that's one sold every five seconds. In one of his last quotes as part of Nintendo, Bermuda-bound Nintendo exec. George Harrison says the success of the handheld is its appeal to core and casual gamers. He says the DS's momentum will continue to propel the company in 2008. According to Nintendo, the DS has increased sales in the US every year since its launch in Nov. 04.

Just to give a little perspective to how important the holiday season is to the industry, if the DS sold 6 million units this year, then it made 10% of those sales during Thanksgiving week. NPD data is expected this Thursday for the month of November and the numbers should be big. If the last few months have been any indication, it's going to be a good holiday for the industry in general.

Tags: ds, nintendo, sales, top-selling

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Reader Comments (Page 1 of 1)

Zsavior @ Dec 12th 2007 4:18AM

Really that can't be a surprise, it is cheaper, and more convenient, to play then all the systems with a massive library to cater to every and any gamer of all types and settings.

It is like Chocolate declaring its domination over broccoli, as peoples favorite snack, pretty much a no duh. None the less I guess congrats Nintendo.

likedonduan @ Dec 12th 2007 4:21AM

ok, w00t.

ikiryou @ Dec 12th 2007 5:27AM

The Vogons just called...they want their copy of "Cooking Mama" back.

Auf wiedersein!

Ihar `Philips` Filipau @ Dec 12th 2007 5:33AM

> [...] George Harrison says the success of the handheld is its appeal to core and casual gamers.

Do the Nintendo guys actually know something about the DS they selling?? And people who buy it????

Main appeal of DS right now is *LOADS* of (1st) great games and (2nd) cheap games.

There is nothing innovating in UI of DS - this is how interface must be. The DS' touchscreen is not an advantage - touchscreen is a *MUST* for portables in general.

Main DS problems are:
(1) price of DS itself ($100+/140€ for kids toy is bit too much - and with that amount of 3+yo rated games it is also a kid toy),
(2) price of games ($40/40€ for some "black horses"/non-games makes them non-starters),
(3) world-wide release dates (which are: OK in Japan/Asia, palatable in US, suck horrifyingly in Europe, Australia and rest of the world).

matthew.snider.ctr @ Dec 12th 2007 8:02AM

You are retarded...

Crono (NDF - Knight of the Old School) @ Dec 12th 2007 9:24AM

Seriously. Touch Screens are a "must" for handhelds? I bet you were one of the folks who laughed when Nintendo announced the DS because a touchscreen was so gimmicky.

Ihar `Philips` Filipau @ Dec 12th 2007 9:36AM

LoL. Fanboys are all retarded. Just a single drop of common sense displays that in full.

I own HTC for 2 years now. It has touchscreen.
In past I had Palm Pilot 3 & 3x. They all had touchscreens.
Also last 15 years I use so-called "Personal Computers" which is equipped now with a must point-and-click device called mouse. The very same point-and-click principle which is behind touchscreen UI.

Stop living under rock, ppl.

josh @ Dec 12th 2007 12:45PM

I think you need some common sense also... you list the "problems" with the DS and claim that Nintendo doesn't know it's market or customers... uhh, it's the #1 seller. Obviously they are doing something right.

Also, a handheld does NOT need a touchscreen. The PSP, while in second place in the handheld market, is selling well and it does not have one, nor would one really help it (since it is kind of like a portable PS2)