E3 returns to LA Convention Center next July, remains invite-only

by James Ransom-Wiley { Dec 18th 2007 at 11:45AM }

The ESA has found a familiar home for the 2008 E3 Media & Business Summit: the Los Angeles Convention Center. The reunion of super structure and trade show follows an ill-considered retreat to Santa Monica, which played host to a mind-bending E3 this year – how can one thing be scaled way down, yet spread so far apart? But the reestablishment of a centralized location for the event doesn't mean a resurrection of old ways. E3 2008 will retain the 'intimate' structure of this year's gathering (in other words, the ban on GameStop regional managers and booth babes is still in effect). The emphasis will be on "press events and small meetings with media, development, and other key sectors," confirmed the ESA in a statement today. So, the new formula: (confusion/distance) + (disorganization*cell phone bill) - shuttle buses = E3 2008.

E3 is scheduled for July 15-17, 2008, and, like last year, attendance will be by invitation only.

Tags: breakingnews, e3, e308, esa, la, la-convention-center, los-angeles

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Reader Comments (Page 1 of 1)

gonk @ Dec 18th 2007 11:48AM

another couple years and they'll have booth babes again

Edog Lost @ Dec 18th 2007 11:57AM

I am going to break in for sure. Two years ago I got in through the service enterence.

Neon Jebus @ Dec 18th 2007 12:21PM

So do we get live coverage from the Brothers McElroy this year? And that means live from the event, not live from Justin's couch!

Xelloss @ Dec 18th 2007 12:25PM

I went to the E for All expo at the convention center, it was pretty rockin, but was pretty small, regardless I had a good time. But what they really for E3 is they should do is have 5 day event, 2 days for press and announcements and 3 days the public. Also it should be in may. Talking with people at the E for All expo, most people there didn't care about buggy games, slow frame rate, as long as they got a feel and understanding for the game was what they were looking for. Its not really the best convention when your playing games that you have already played demos for games or actually already own the games.