Everyone knows that Microsoft is aggressively seeking digital content for its MSN and Xbox 360 Video Marketplace services. So aggressive, that they've forced Viacom to succumb to their will. Well, not exactly ... but Microsoft is known for their tough business practices.Both Microsoft and Viacom announced today that they've entered into a partnership (both willingly, of course) that'll give Microsoft unprecedented access to Viacom's MTV, BET and Paramount Pictures content stockpile for five years. The deal is estimated to be worth $500 million and will give Microsoft the rights to distribute certain content while Viacom benefits by getting Microsoft to jump on board with advertising. We have a feeling the US Video Marketplace is about to get a little bigger ...
[Via AMN Xbox 360]
