Electronic Arts has put a new casual – well more casual – spin on its popular The Sims franchise by announcing a new collection of downloadable Sims titles over EA's casual games service, Pogo.com. The line, titled The Sims Carnival, currently includes two different titles, neither of which come across as particularly compelling nor innovative, a line of thinking with which we think EA should be intimately familiar.

The first of these new titles, The Sims Carnival Bumper Blast, asks players to shoot at Sims-styled bumpers before their ammo supply runs dry, while the other, a rather tepid-sounding Tetris clone called The Sims Carnival SnapCity, has players construct a city out of falling blocks. Both games are bundled together for download for $19.99. The announcement is the latest in EA's not so secretive move to establish a significant foothold in the casual games space, and while we appreciate the effort, it will be interesting to see if The Sims branding alone is enough to convince gamers to hop on board ... or simply break Will Wright's heart in twain.