Midway looks to Hollywood tie-ins in 2008
2007 was not exactly a banner year for Midway, with the company still doing its best Atari impression with its pocketbook alongside lowered financial forecasts, f*cked up development, and a string of delays. Like a good little soldier, however, the publisher has kept its eyes on the horizon, though we're inclined to chalk up its newly revealed plans to achieve financial security by investing in Hollywood tie-ins to too much holiday eggnog. Something tells us this was not what Pachter had in mind when he said Midway could be just one franchise away from financial freedom.
The company has already announced new NBA Ballers and Blitz games for the new year, and also plans to helm the video game prequel to the Vin Diesel flick Wheelman, though Midway CEO David Zucker describes the firm's 2008 strategy as one of "fewer, bigger, better" releases. Honestly, if we were Midway we'd take just one of those three and count ourselves lucky.
The company has already announced new NBA Ballers and Blitz games for the new year, and also plans to helm the video game prequel to the Vin Diesel flick Wheelman, though Midway CEO David Zucker describes the firm's 2008 strategy as one of "fewer, bigger, better" releases. Honestly, if we were Midway we'd take just one of those three and count ourselves lucky.











Reader Comments (Page 1 of 1)
Marty @ Dec 27th 2007 11:02AM
Hollywood Tie-ins -> ??? -> Profit
FidliousWong @ Dec 27th 2007 11:12AM
I want to argue against that logic sooo badly, but Spiderman 3, POTC3, and Transformers were all good selling games.
Mr.ESC @ Dec 27th 2007 11:19AM
Hey Midway you know what would be really good? A MK game that doesn't sucks.
MK:Deception was a step foward to the series I once knew and love but Armageddon was 2 step backwards....and a kick in the nuts.
MeepZero @ Dec 27th 2007 11:32AM
What would be fantastic is if they didn't release trash games and put their money into what should of been their AAA class titles (UT3 for example). Great job Midway for butchering what should of been a great game.
ViagraFiend @ Dec 27th 2007 12:51PM
Whats wrong with UT3? The only problem I have with it is no splitscreen.
roxxxo @ Dec 27th 2007 11:43AM
more kane and lynches? oh boy
Shockgamer @ Dec 28th 2007 4:36PM
That's Eidos.
But I look forward to Midway's doublessly wonderful game adaption of whatever second tier animated cartoon comes out next summer.