Midway looks to Hollywood tie-ins in 2008
by Jason Dobson 
on Dec 27th 2007 10:00AM
2007 was not exactly a banner year for Midway, with the company still doing its best
Atari impression with its pocketbook alongside lowered financial forecasts,
f*cked up development, and a string of delays. Like a good little soldier, however, the publisher has kept its eyes on the horizon, though we're inclined to chalk up its
newly revealed plans to achieve financial security by investing in Hollywood tie-ins to too much holiday eggnog. Something tells us this was not what Pachter
had in mind when he said Midway could be just one franchise away from financial freedom.
The company has already announced new
NBA Ballers and
Blitz games for the new year, and also plans to helm the video game prequel to the
Vin Diesel flick Wheelman, though Midway CEO David Zucker describes the firm's 2008 strategy as one of "fewer, bigger, better" releases. Honestly, if we were Midway we'd take just
one of those three and count ourselves lucky.
