Though not in the upper echelons of the list, dominated by mega-brands like, uh, Tyson chicken and Sue Bee Honey,
Second Life did manage to place eighth in The Hollywood Reporter's list of "Most effective placements on TV in 2007." How did the virtual world earn such an honorable distinction? Remember that
guest appearance on NBC's popular sitcom The Office? Curiously, as pointed out by kids at Massively,
Second Life made a far more prominent appearance on CSI: NY but that episode didn't earn the honor.
Of course, we question how "effective" Second Life's placement really is in terms of prodding people into playing it. We're quite content with the little entertainment it provides within
other forms of entertainment, thank you very much.
[Via
Massively]
{ Dec 31st 2007 at 8:28PM } 
Reader Comments (Page 1 of 1)
drsashamd @ Dec 31st 2007 8:40PM
I signed up for Second Life about a year ago. Back then, my life was so great that I literally wanted a second one. In my second life I was also a paper salesman and I was also named Dwight. Absolutely everything was the same. Except I could fly.
DWells55 @ Dec 31st 2007 9:31PM
Haha, best quote of the episode. +1 for you sir.
HighFiveJesus @ Dec 31st 2007 9:13PM
Speaking of video games, i feel the office is my "spiritual successor" to Arrested Development. No real reason behind that, i just haven't felt the same way about a show since, and well, the humor is kinda the same.
also, thats what she said.
Geist @ Jan 1st 2008 5:11AM
I kind of agree with you there, but what does that have to do with video games?
Joe @ Jan 1st 2008 10:56AM
ugh, the american version of the office is so watered down
Uranium @ Dec 31st 2007 9:28PM
Virtually all my Second Life knowledge comes from the 'stiq, and the only tv spots for any form of MMO i've seen in the UK is WoW - with the exception of my girlfriend's mum, i've never even met a player... Is it really that popular outside the US?
Also, is this the first site post of 2008? :O
how sad am i...
Tom @ Dec 31st 2007 9:37PM
Also worth note is the fact that The Office is the only show on the list that's not reality TV, meaning Second Life is the only product to actually be *written* into a show, and cleverly integrated at that.
Mike Jenkins @ Dec 31st 2007 10:14PM
There's also the episode of SVU, on right now, that has basically the same game but it's called "Another YOUniverse".
Rob Accomando @ Dec 31st 2007 10:30PM
I tried out Second life and went through the tutorial. Never touched it again after that. Total garbage.
I don't see how people spend so much time logged in this thing.
And this is coming from someone who played Everquest for 3+ years.
scrap104 @ Jan 1st 2008 7:45AM
Jim: Playing that game again?
Dwight: Second Life is not a game. It is a multi-user virtual user environment. It doesn’t have points or scores. It doesn’t have winners or losers.
Jim: Oh, it has losers
DigitalFirefly @ Jan 1st 2008 9:35AM
I'm surprised World of Warcraft on South Park wasn't on that list.
Mr Khan @ Jan 1st 2008 11:31AM
Yeah, but was that 2007?
I forget...