In the wake of the recent announcement of Warner Bros' new allegiance to the Blu-ray format
(and, as result, sister company New Line Cinema's similarly adopted format loyalty), the HD DVD group has canceled their pre-Consumer Electronics Show press conference
. We're not sure if the announcement will impact the HD DVD Promotion Group's booth at the show, though we imagine it will create an atmosphere for their visitors with a level of awkwardness similar to that of a nursing home.
In a mass email to CES attendees, a representative for the group said they are "currently discussing the potential impact of this announcement with the other HD DVD partner companies and evaluating next steps." If these "next steps" don't include lining the pockets of every remaining film publisher on the market to convince them your format's still viable, HD DVD could go the way of the Betamax
with a quickness.