More interestingly, the ads diverge in their tactics. The Japanese ad scares you into learning English with the prospect of a giant, inedible hamburger resulting from your misunderstanding. In the Korean ad, fear of the ordering process is motivation enough. Those polite smiles barely contain those two customers' terror. And now we've officially analyzed the commercial too much.
Nintendo helps Koreans adapt to hamburger situations
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More interestingly, the ads diverge in their tactics. The Japanese ad scares you into learning English with the prospect of a giant, inedible hamburger resulting from your misunderstanding. In the Korean ad, fear of the ordering process is motivation enough. Those polite smiles barely contain those two customers' terror. And now we've officially analyzed the commercial too much.

