We're used to scientists
, the government
and even beverage companies
taking the game industry to task for contributing to the childhood obesity epidemic. But now there's a new, even more unlikely source using gaming as an obesity scapegoat -- McDonald's.
Talking to the London Times
, McDonald's UK chief executive Steve Easterbrook said games are part of a "lifestyle element" that has led to a rise in childhood obesity. "There's fewer green spaces and kids are sat home playing computer games on the TV when in the past they'd have been burning off energy outside," he said.
To be fair, Easterbrook didn't lay the blame completely at gaming's feet. "The issue of obesity is complex," he said, while also acknowledging that the government, the food industry, and good old personal responsibility have their part to play in solving the problem. Still, any organization that serves a "deluxe breakfast" with 59 grams of fat
should be very careful when shifting the blame.