Following Warner's departure from the HD-DVD ship last week, Microsoft is once again fielding questions regarding the future of its Xbox 360 HD-DVD drive add-on. As is consistent with comments made previously by Scott Henson and Peter Moore, the HD-DVD supporter is still open to a Blu-ray drive should Toshiba's high-definition film format meet its demise. Speaking to Reuters, Xbox's group marketing manager Albert Penello has called it "something we'll have to consider" if "consumer choice" demands it.
Microsoft's initial decision to keep HD-DVD separate from the Xbox 360 hardware has always been trotted out under the "consumer choice" banner, with cost reduction cited as an immediate benefit. Of course, it also makes bailing out a lot easier should white flags start to go up. It may seem strange to envision Microsoft supporting a format so entwined with a competing console, but the company's not likely to shed a tear for discs when there's money to be made in the Xbox Live Video Marketplace.
Update: A further comment from Microsoft emphasizes that despite Penello's comments, HD-DVD hasn't gone away just yet: "Microsoft currently has no plans at this time to consider Blu-ray as an option. We continue to believe that HD DVD is the best optical solution for consumers, since it's the only format today that delivers quality experiences at affordable prices."
Reader Comments (127)
Posted: Jan 9th 2008 11:19AM (Unverified) said
*article from inquirer.net:
HOW MANY times can you get kicked in the balls and still get up? I managed it once after about 10 minutes of drooling, wishing the world would end and mewling in the kind of really high voice only dogs can hear. While I would like to see some scientific experiment on this vitally important topic, I am not volunteering – unless, of course, I’m doing the kicking.
You know those bits in movies where the hero gets kicked in the balls and falls over into a foetal position of almost-dead proportions but, then, miraculously manages to groan and battle his way through the pain in a superhuman effort over numerous minutes to skewer the baddie who’s been monologing, as usual, about being victorious and evil and all-powerful etc. etc. In kids movies, it’s even better, because the hero can get kicked in the nuts, crush them falling onto pipes, run into things with them and have speeding projectiles smack into them repeatedly but still recover. Right now, if the HD DVD camp was a cartoon character it would have balls swollen to the size of a hot air balloon from all the kicking it’s been getting lately. With the shock defection of Warner Bros. to the Blu-ray camp this week, it’s possibly time for HD DVD to cup its nads and crawl off to the nearest casualty unit where it can share stories with other balls-kicking victims like Betamax and UMD.
HOW MANY times can you get kicked in the balls and still get up? I managed it once after about 10 minutes of drooling, wishing the world would end and mewling in the kind of really high voice only dogs can hear. While I would like to see some scientific experiment on this vitally important topic, I am not volunteering – unless, of course, I’m doing the kicking.
You know those bits in movies where the hero gets kicked in the balls and falls over into a foetal position of almost-dead proportions but, then, miraculously manages to groan and battle his way through the pain in a superhuman effort over numerous minutes to skewer the baddie who’s been monologing, as usual, about being victorious and evil and all-powerful etc. etc. In kids movies, it’s even better, because the hero can get kicked in the nuts, crush them falling onto pipes, run into things with them and have speeding projectiles smack into them repeatedly but still recover. Right now, if the HD DVD camp was a cartoon character it would have balls swollen to the size of a hot air balloon from all the kicking it’s been getting lately. With the shock defection of Warner Bros. to the Blu-ray camp this week, it’s possibly time for HD DVD to cup its nads and crawl off to the nearest casualty unit where it can share stories with other balls-kicking victims like Betamax and UMD.
Posted: Jan 9th 2008 11:25AM (Unverified) said
Blu ray good, hddvd evil.
Posted: Jan 9th 2008 11:31AM (Unverified) said
What is this digital distribution you speak of?
No seriously...I wanna know. I've also heard whispers of some other new HD format that supposedly has even more space than bluray. I think its VMDI or something...not quite sure.
Anyways DVD is good enough for me now. And I might get an HD DVD player soon just so I can enjoy my massive DVD collection in HD.
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No seriously...I wanna know. I've also heard whispers of some other new HD format that supposedly has even more space than bluray. I think its VMDI or something...not quite sure.
Anyways DVD is good enough for me now. And I might get an HD DVD player soon just so I can enjoy my massive DVD collection in HD.
Posted: Jan 9th 2008 3:51PM (Unverified) said
KushielsScion007,
I hope you know that buying an HD-DVD, doesn't magically make you DVD collection into HD, right? Depending on the player it may or may not upscale, but there is a far cry from upscaling to HD quality.
As far as the other format is concerned, you are probably thinking of Holografic disks. They exist today, and offer Terabytes of storage -- however, only discs up to 200GB have been announced. It is currently targeted toward enterprises that have large data storage requirements. As the monetary and power costs for the drives are very high, there are no current plans for this to be a consumer level device.
Maybe in 10years (if high-speed broadband (100Mb/s+) is not finally commonplace).
Reply
I hope you know that buying an HD-DVD, doesn't magically make you DVD collection into HD, right? Depending on the player it may or may not upscale, but there is a far cry from upscaling to HD quality.
As far as the other format is concerned, you are probably thinking of Holografic disks. They exist today, and offer Terabytes of storage -- however, only discs up to 200GB have been announced. It is currently targeted toward enterprises that have large data storage requirements. As the monetary and power costs for the drives are very high, there are no current plans for this to be a consumer level device.
Maybe in 10years (if high-speed broadband (100Mb/s+) is not finally commonplace).
Posted: Jan 9th 2008 11:50AM (Unverified) said
"digital distribution is the way of the future"
Very very very FAR away future. We wont see any of that until MAYYYBE about 3 or 4 more console cycles down the line.
Take CD's for example, they arent going anywhere soon either even though tons of music is being downloaded via Napster, Rhapsody, Yahoo, illegaly lol at the moment.
Very very very FAR away future. We wont see any of that until MAYYYBE about 3 or 4 more console cycles down the line.
Take CD's for example, they arent going anywhere soon either even though tons of music is being downloaded via Napster, Rhapsody, Yahoo, illegaly lol at the moment.
Posted: Jan 9th 2008 1:32PM Vidikron said
@Crono
He wasn't saying it didn't exist, in fact he mentioned it when talking about music downloads. I think he just meant that digital distribution isn't ready to replace physical media as the primary method of distribution yet. And I agree with that. I don't know if it's as far off as he thinks, but I think it's a safe bet that physical media will still be here for at least the next wave of consoles.
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He wasn't saying it didn't exist, in fact he mentioned it when talking about music downloads. I think he just meant that digital distribution isn't ready to replace physical media as the primary method of distribution yet. And I agree with that. I don't know if it's as far off as he thinks, but I think it's a safe bet that physical media will still be here for at least the next wave of consoles.
Posted: Jan 9th 2008 2:33PM (Unverified) said
@crono
youtube is in no way comparable to any dvd or especially hd-dvd or blue-ray disc.
movies are a much different monster then music and tv shows.
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youtube is in no way comparable to any dvd or especially hd-dvd or blue-ray disc.
movies are a much different monster then music and tv shows.
Posted: Jan 9th 2008 12:12PM Starcade said
I don't understand why digital distribution is thought of being years off, when it's already here-- it's just in it's infancy.
You can download PC games from Steam. You can download games from GameTap. You can download games and content to all the major video game consoles. You can download/stream SD/HD movies and TV to the 360. You can download music and video content from iTunes. You can download/stream movies from Netflix. You can download/stream TV content from Hulu. The list goes on and on.
It will certainly evolve and get better as time goes on.
You can download PC games from Steam. You can download games from GameTap. You can download games and content to all the major video game consoles. You can download/stream SD/HD movies and TV to the 360. You can download music and video content from iTunes. You can download/stream movies from Netflix. You can download/stream TV content from Hulu. The list goes on and on.
It will certainly evolve and get better as time goes on.
Posted: Jan 9th 2008 12:47PM (Unverified) said
In regards to digital distribution being the way of the future, people tend to forget that DVD consumers and "movie buffs" fit a very specific demographic profile. Most are "collectors". They don't want to pay money each time they feel like watching their favorite movies. Think about it. What percentage of homes in this backwoods country even has broadband? The argument is less about watching the actual movie, but more about the fact that their DVDs look awesome all stacked up on their bookshelf. Yes "digital download" sounds great to geeks, gamers and techno dorks, but normal people won't screw with this any more than they're screwing with Hi Def DVDs. Anyone who thinks digital downloads are the "way of the future" seriously need to consider what type of consumers they're catering to. I'm sick of hearing about digital downloads from smelly tech-babblers who actually believe consumers will pay for their shit more than once. Anyone remember what happened with the original Circuit City Divx program? It sank miserably and for all the same reasons.
Posted: Jan 9th 2008 4:44PM Mr Khan said
Between draconian digital-rights laws and a lack of Broadband, digital distribution is a long way off in America, but that doesn't mean it still won't seriously impact BRD and HD-DVD, at least as movie formats
Especially considering that some of these high-def players are coming equipped with Ethernet ports, eventually some genius will figure out how to skip the middleman
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Especially considering that some of these high-def players are coming equipped with Ethernet ports, eventually some genius will figure out how to skip the middleman
Posted: Jan 9th 2008 1:02PM seeSHARP said
Please everyone immediately stop with the, "I'm perfectly fine with marketplace downloads of the same material." You won't waste your precious download bandwidth on non-bittorrent DRM protected content and you know it.
Posted: Jan 9th 2008 1:02PM (Unverified) said
What I would like to see is Microsoft selling a dual format player. I like the performance and reliability of HD DVD but, after the Warner decision, I see most of the content on BluRay. As I've stated before, the only way to not be left out as a consumer is to have a player that supports both formats. For under $300, I'd buy it.
Posted: Jan 9th 2008 2:27PM (Unverified) said
by the time microsoft is ready to release a blu-ray drive standalone players will be much cheaper then they would charge for it anyways.
Posted: Jan 9th 2008 2:54PM Arkv2 said
That update -
It's ridiculous. Affordable prices for them! The final price for the consumer is the same.
It's ridiculous. Affordable prices for them! The final price for the consumer is the same.
Posted: Jan 9th 2008 4:28PM ChiTownRuler23 said
i was so close to buying a HD DVD add on to my 360 now i think ill just buy a PS3
Posted: Jan 9th 2008 4:56PM (Unverified) said
Man, every site I have gone to for news on the format war is already declaring Sony the victor in the current console race. Guess I should sell my 360 and Wii and buy a Ps3.
Posted: Jan 9th 2008 5:05PM Mr Khan said
Opinions are surprisingly diverse out there on the internet, joystiq users' consensus seems to be "Wii will win, it is bad, but inevitable, and 360 > PS3 now and forever. DS and PSP are both good handhelds."
Over on VGchartz forums, for instance, they feel "Wii will win, and in winning, it will be made a better console, PS3 will eventually surpass 360, the only question is when. PSP is dead, long live DS."
Reply
Over on VGchartz forums, for instance, they feel "Wii will win, and in winning, it will be made a better console, PS3 will eventually surpass 360, the only question is when. PSP is dead, long live DS."
Posted: Jan 9th 2008 4:54PM DrXym said
Heh, I love the update since it shows what total hypocrites they are. MS is basically saying "Consumer choice is great but we're not going to give it to you. No indeed, you can take this crappy HD DVD add on or nothing at all."
What they actually mean by "consumer choice" is consumer confusion and they're sowing as much of it as possible amongst HD DVD and Blu Ray by propping up the inferior format to prolong the war as long as possible.
What they actually mean by "consumer choice" is consumer confusion and they're sowing as much of it as possible amongst HD DVD and Blu Ray by propping up the inferior format to prolong the war as long as possible.
Posted: Jan 9th 2008 6:19PM Mr Slayer said
Well I don't understand it at all. Some people complain about the blu ray format like it's being forced on them or saying that the ps3 should remove the blu ray feature to make the ps3 better. It doesn't make any sense, The blu ray format is in no way affecting games on the ps3 or how they perform. So whats the problem with it? Other than that I think its a smart move if Microsoft gets the blu ray add on.
Posted: Jan 10th 2008 5:39AM anantha92 said
Same time last gen, when Dreamcast made it in before PS2 with an old gen CD drive, it later down the road failed miserably. Now im not saying the 360 is going to face a death the the DC, but the optical storage format due help and determine a winner, even if its not in the gaming scene.
Posted: Jan 12th 2008 7:26PM (Unverified) said
that picture is so awesome
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