CES provided us with an interesting look at the future of Sony Online Entertainment. We finally found out what The Agency was all about and got a good look at the wacky, kid-oriented MMO FreeRealms. And, in an exclusive interview with Massively, CEO John Smedley unveiled a new program that will launch alongside FreeRealms. Dubbed "Share the Wealth," SOE's unique buy-in program will offer site owners monetary incentives for driving customers to the game:
"Let's say you have your own website. You come out our site, fill out a form pretty much the same as the one for our Station Exchange service with a Social Security number, and give us your PayPal account information. You cut and paste some JavaScript to your site, and now you have a banner ad for FreeRealms on your site. We are tracking every customer you give us, and once a month we'll give you somewhere between 5-10% of all the revenue from every customer you send us. That's as long as they are playing the game."
The full interview gets into specifics behind the program, while the follow-up touches on big plans for the future of the company's Station Access pass.
CES 2008: SOE wants to pay you for 'Sharing the Wealth'
11

