The strange relationship between the video game industry and politics just got more complicated. Mike Gallagher
, president of the Entertainment Software Association, spoke with the New York Times
today about his intentions to start a political action committee (PAC) for making campaign contributions. The PAC -- which represents major publishers like Disney, Electronic Arts, Microsoft, Nintendo and Sony -- was approved by the board last fall and will reportedly be ready to go in March.
Gallagher estimated the PAC would donate $50,000 to $100,000 to national candidates this year, a number which he labels as small, but a good start. He also talked about combining contribution efforts with the ESA initiative Video Game Voters Network. "If I can walk into the office of a member of Congress and tell them we have 20,000 voters in their state who are already signed up to write letters and act based on game-related issues that concern them, that's powerful," he said. You know what also helps? Money; good thing that's covered too. We're interested in seeing how game rhetoric on Capitol Hill changes, if at all, following the PAC initiative.
[Via Game Politics