According to Sutton, Majesco will be developing its own IP within Majesco Studios, focusing its attention on internal development, and away from third-party titles. Sutton hopes that the studio can produce three games within its first year, and become profitable by 2009. Recently, Majesco has primarily made its profit from importing otherwise-obscure Japanese titles to the States, such as the Cooking Mama series and Nanostray, rather than publishing big-budget titles. Sutton refers to Cooking Mama as "the anchor of our portfolio," with 1.4 million copies sold across the Wii and DS.
