Juiced (the franchise) dead; Juice Games (the studio) not dead

Despite THQ giving up on their street-racing franchise Juiced, they're keeping series' developer – and new winner of the shortsighted studio naming award – Juice Games around to develop two unannounced games that, managing director Colin Bell tells GamesIndustry.biz, are "very fresh and exciting." Bell was rather candid about the less-than-stellar commercial success of the Juiced franchise and the "sound commercial reasons" that prompted the abandonment of the franchise. We're just hopeful that structural changes at the studio to support two development projects will result in at least one game that satisfies the publisher's newfound desire for original IPs and product quality.