One of the nice things about being the top US publisher
in a booming
game industry is that it affords you the privilege of announcing record holiday sale
s. Activision's third fiscal quarter, stretching from October to December 2007, saw the publisher's sales increase by 80% over the year prior to $1.48 billion, with profits amounting to $272.2 million. Guitar Hero III: Legends of Rock
and Call of Duty 4: Modern Warfare
are the key titles to praise if you're Activision and blame
if you're a consumer wondering where all your hard-earned money went.
Activision anticipates a further $350 million in sales to originate from its fourth fiscal quarter (ending in March), ultimately contributing to a projected $2.65 billion for the entire fiscal year 2008. As long as shootin' and shreddin' remain popular and the upcoming Vivendi merger
stays on track, we don't expect to put "bankrupt" and "Activision" in the same sentence for a very long time. Well, not unless one those words is preceded by "creatively."