Apple revises trademark to include gaming devices

by Scott Jon Siegel { Feb 11th 2008 at 10:45AM }

Apple recently filed to extend its trademark to include gaming-related devices, Trademork reports. This is the most recent story in a long line of rumors and speculation, all suggesting that Apple may be entering the games market sometime in the near future.

The revised trademark will associate "Apple" with a number of gaming-related categories, including "hand-held units for playing video games", and "stand alone video game machines". Of interest here is the specificity of these categories; the iPod may be a device which allows game playing, but it is arguably not a device "for" playing games, leading us to believe the trademark extension may reference an entirely new product dedicated to gaming.

On a possibly related note, Apple posted a job listing in September of last year for a "Game Producer/Designer." The position may be related to game development on the iPod series, however, and not to any new product.

[Via Engadget]

Tags: apple

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Reader Comments (Page 1 of 4)

Marty @ Feb 11th 2008 10:52AM

Make computers
Realize people buy other computers to play games
Change slogan to be more about games
???
Profit

Ignatius @ Feb 11th 2008 11:11AM

I'm sure the Apple Pippin is going to work into that equation somewhere.

Or not, Apple + Games = MIND BOGGLING. And yes, Apple sucks, Mac sucks, iPod sucks. There you go.

I'm a gamer, not a cool-whore.

Korova @ Feb 11th 2008 12:27PM

Ignatius

That's totally not cool. But I guess that's what you were going for. I guess you want to be respected for your ability to use (and constantly fix) equipment with poor UI. Ok, that does not make you a gamer, that makes you a fetishist.

Damn, I fed the troll again.

Jason @ Feb 11th 2008 12:37PM

Ignatius: You can trash Apple computers all you want, but when you're waiting 10 minutes for your PC to boot up with all it's anti-virus, anti-spyware, and anti-aesthetics, I'll actually be using my iMac. When you're having to wipe your hard-drive and re-install your OS because of a virus, I'll still be using my iMac. When your searching for the right drivers for your printer, I'll be printing from my iMac. And when you're taking a baseball bat to your machine because it keeps freezing up, I'll updating my fantasy baseball roster on my iMac.

Crono (NDF - Knight of the Old School) @ Feb 11th 2008 1:01PM

The only reason Macs aren't targeting by viruses is because nobody cares enough about the platform to try and steal data from it. Macs are immune to viruses because nobody likes macs.

Marty @ Feb 11th 2008 1:50PM

Anybody who has any idea at all how to use a computer WILL NOT get viruses on a Windows machine. People who do have problems browse stupid websites with stupider browsers, and are the only one to blame for their problems.

Macs have just as many bugs as any other kind of computer - and you can trust me on that, because I work with them at my job. Every other day it's something else. If more people used them, there'd be more people finding problems, intentionally and not. And unlike Windows or Linux, Mac doesn't have a huge team of people working to solve problems with the OS. Bug patches take weeks (and sometimes months) to arrive.

Jason @ Feb 11th 2008 2:12PM

Whatever, all I know is my PC was a pain in the ass piece of shit that froze up and crashed all the damn time and my Mac kicks it's ass all the way to next Tuesday when it comes to reliability and OS stability. Plus, I've got many more important things to do instead of becoming a PC expert so I don't have all the common PC problems.

Jason @ Feb 11th 2008 2:16PM

Crono: lets take a look at Apple's stock price and sales figures and then decide if "nobody" likes Macs

Raikage (Wii FC 5508 0487 4434 0992) @ Feb 11th 2008 2:18PM

Don't tell anyone you have a Mac! It makes people hate you for no good reason!

Anyway

I own a Macbook Pro, suck my balls. Cuz your gonna hate me even if I'm reasonable.

I'd like to build a PC sometime soon though...

animeman_59 @ Feb 11th 2008 2:20PM

Marty:

You're exactly right. I have both a PC and a Mac and I see the same problems with both. Only my Windows machine usually has a quick fix with a google search, while I have to wait for the Mac "Genuises" to come up with one. Granted I still like my Mac, but it doesn't overpass my Windows machine. btw, I still have XP because Vista sucks, and Leopard is a big letdown.

Jason:

You sound exactly like the person who needs to use a Mac. Leave the real machines for the men. And enjoy that new 2008 version of Oregon Trail for your 2008 Apple "Gaming" machine.

Crono (NDF - Knight of the Old School) @ Feb 11th 2008 2:25PM

Jason, everybody does hate macs.

There stock price is high because everybody LOVES ipod. If a device has an "i" in front of it, everybody automagically loves it.

And macs are just as susceptible to crashing and sucking as PC's. Using the university macs for media arts was an excercise in frustration, due to constant crashes.

The only problem PC's have is coming bundled with every god-aweful free offer and wildtangent software that could possibley make your computer suck. We just got a new 450 dollar laptop, came with vista. And the speed SUCKED so bad, you couldn't get anything done. Then I removed WildTangent games, Free AOL, Free Compuserve, Free whatever else, all the HP "health" programs, and now it runs like a charm.

Moral of the story, if you want a PC that doesn't suck, don't buy from dell or HP. Build your own.

Do macs come bundled with a ton of crap nobody needs?

Ian Murray @ Feb 11th 2008 3:27PM

Simply put: no, they don't.

Korova @ Feb 11th 2008 4:24PM

I broke my first PC on day one because of the wonderful Win95 Ver A or whatever. It was the ugliest piece of furniture I have ever owned.

I now have 3 macs and I dont know anything about operating systems, setting etc. I just use it like a refrigerator: Hungry for some internet - here you go, want some email - ok.

animeman_59, if you measure your manhood by the size of your Windows penis (ala epenis) than I am sorry for you.

My wife, btw, loves the macs, which does make me feel like the Mack.

Crono (NDF - Knight of the Old School) @ Feb 11th 2008 4:51PM

"Simply put: no, they don't."

Probably why they're not slow right out of the box, then.

Poisoned Al @ Feb 11th 2008 5:35PM

http://www.youtube.com/watch?v=H3q8_40GBuI

Markham @ Feb 12th 2008 10:38PM

I use a PC. It boots up in 30 seconds. I've never had a virus. I'm not a total retard and open every .exe, .com or .bat file people send me.

As for Macs vs. PC's, they both suck. Get over yourselves.

James @ Feb 11th 2008 10:54AM

If they managed to get games working very well on the iPod Touch and iPhone then it might be something big. Consiering how many iPods there are out there.

Was never keen on playing games on my old iPod but my 32gb Touch and 16gb iPhone would like some games plz.

jamma @ Feb 11th 2008 11:01AM

You have a 32GB Touch AND an iPhone?!?!

Do you shit money or something?

James @ Feb 11th 2008 11:02AM

I'm quite rich, what of it?

James @ Feb 11th 2008 11:06AM

I'm also a bit curious about the 3rd "touch" machine thats in the iPhone/iPod SDK? I'm hoping it's the MBA, large(r) screen with multitouch games could bring about some pretty intestering game design concepts.

xFenixKnightx @ Feb 11th 2008 11:06AM

Wow, how old are you? I have this I have that...what a jerkoff! Iphone sux anyway pal...Ill take the Voyager over that, for functionality purposes.

James @ Feb 11th 2008 11:12AM

This makes me different to the people who expect more respect because "I own all systems and an 8800 PC"?

WTF is a Voyager.

xFenixKnightx @ Feb 11th 2008 11:35AM

I GUESS you make a good point...still a little annoying though.

Voyager
http://products.vzw.com/index.aspx?id=rlp&site=next

Eric H @ Feb 11th 2008 11:41AM

I have two I phones, an iPod touch modded with an 80 gig disk drive, two PS3's so I can watch a Blu-Ray and play ratchet and clank at the same time on my dual 130 inch plasma setup. Have to go now the nurse is back with my Dopamine.

AirIntake @ Feb 11th 2008 11:44AM

"This makes me different to the people who expect more respect because "I own all systems and an 8800 PC"?" - Well, yes it is a bit different. You buy different systems to play different games that are exclusive to those systems. What does an iPod Touch do for you if you already have the iPhone? What you have is more equivalent to owning a 40G PS3 and an 80G PS3.

B1gC72 - PSN: KillaKornbread @ Feb 11th 2008 12:06PM

dude the Voyager sucks ass. the touch screen is so unresponsive. the iPhone is much better in that department.

and just for the record i am a Verizon user with a Moto Q9 so im in no way an iPhone lover, i just know the Voyager sucks.

and owning and iPhone and iPod Touch really makes no sense except for the added space and the "i'm rich" badge. doesnt that get annoying trying to remember what you have on each one? cause having the same stuff on each one would also be pointless.

deaftly @ Feb 11th 2008 12:12PM

My Samsung Blackjack + 80Gig Zune is all i need. More space, better sound on the Zune and 3G on my Blackjack, and all for cheaper then the iphone or 32 gig itouch. Plus, my Windows Mobile 6 upgrade and Zune Upgrades were FREE, enjoy that $20 firmware update.

James @ Feb 11th 2008 12:19PM

Ah, so you're not that smart.

32gb Touch is brand new. The £13 upgrade was yonks ago and now built into every iPod Touch...

Oh and I have both for different reasons. iPhone for photos, videos, music, portable internet and everything like that. iPod Touch for jailbreaking.
I wish I could have gotten other phones on the iPhone network. Unlimited internet, 600 minutes and 500 (or 600?) txts a month for £35? Nothing else can match that :(

kbomb1upc @ Feb 11th 2008 12:42PM

Forget the Ipod touch...too expensive. This is what I'm getting...
http://www.archos.com/products/gen_5/archos_605wifi/index.html?country=global&lang=en
It's better than the Ipod touch anyway...
http://reviews.cnet.com/4370-11399_7-312-101.html

Fernando Rocker @ Feb 11th 2008 12:56PM

Cellphones? Pfttt...

Nextel FTW!

xFenixKnightx @ Feb 11th 2008 1:04PM

"dude the Voyager sucks ass. the touch screen is so unresponsive."

Damnit Im lazy today and dont feel like arguing. Anyway your wrong its very resposive and at least it vibrates when you touch the screen and I definately prefer the full Qwerty keyboard apposed to the Iphone non-textting crap. I couldve gotten an I phone but when I used my friends its just not at as good, TO ME...as the Voyager. Whatever floats your boat I guess.

Korova @ Feb 11th 2008 4:27PM

I want a TouchPod. Wifi and MP3 player - winning combo.

Nigeria @ Feb 11th 2008 10:55AM

If there is an Apple gaming device, and it does get released, I'll find a way to buy it. I'd then show it to promiscuous trendy ladies who will think I'm techy in the "right way". I'd then go to coffee shops and attempt to use the power of Apple to obtain sexual relations. I'd then brag about it to my friends and recommend the device. It will be good and fulfilling.

The Apple is bitten.

chispito @ Feb 11th 2008 11:09AM

You're trying too hard.

Crono (NDF - Knight of the Old School) @ Feb 11th 2008 11:59AM

No, that was fairly awesome.

deaftly @ Feb 11th 2008 12:18PM

Yes, that was quite good.

Onomah @ Feb 11th 2008 10:55AM

Game DifferentLY, differently. Apparantly they don't own the trademark on GOOD GRAMMER

James @ Feb 11th 2008 10:58AM

You think the designers at Apple would make such a fatal piece of typography?

deaftly @ Feb 11th 2008 11:00AM

*Grammar

ck @ Feb 11th 2008 11:35AM

Well, you know, bad grammar is the new hotness. Just check out the movie 'How She Move' and LOLcatz.

Scott Jon Siegel @ Feb 11th 2008 11:58AM

Actually, it's a reference to Apple's old "Think Different" campaign. So the grammar rebuff should be directed toward Apple's marketing team circa 1997, and not toward lil ol' me.

psychoticdream @ Feb 11th 2008 12:19PM

thank god for that

deaftly @ Feb 11th 2008 10:59AM

Imagine if Apple got into the world of console gaming.... and people thought the ps3 was expensive.

Marty @ Feb 11th 2008 11:02AM

I kinda wish they would - then Xbox and PS fanboys could unite against something for a change.

deaftly @ Feb 11th 2008 11:05AM

Good call Marty. Kinda like the Super Bowl when us Eagles fans had to unite with Dallas and Washington's fans just to route for the Giants to win heh.

samfish @ Feb 11th 2008 11:07AM

You mean other than the Wii?

taz10_remix @ Feb 11th 2008 11:09AM

runs on intel, powered by OS X, hella thin, parallels with iTunes, has a Safari web browser, wirelessly syncs with iTunes on your PC...more in the lines of Apple being more ambitious with hardware than Sony. Certainly, I could see Apple being a thorn to Microsoft's XBOX as Microsoft is a thorn to Sony.

With everyone saying that 2008 is going to be "more awesome" than '07, do any of you guys (and gals) believe that 2008 (let alone the industry) has room for a fourth platform?

James @ Feb 11th 2008 11:08AM

Funny, I spent £600 on an iMac when the nearest spec for spec system was an £900 Dell and didn't have an all in one design.

*shrugs*

And aren't the Mac Pros spec for spec cheaper than other big brand computers?
And isn't the OS £60 compared to £120-400 for Vista?

Just saying.