EA has put two of its major players behind EA Blueprint, a new project focusing on creating games for social networking sites like Facebook. The team is lead by EA Los Angeles heavies General Manager Neil Young and Director of Artist and Repertoire Alan Yu.
According to Gametap
, Blueprint will work with small developers and assist with funding and project management. There will be some new IPs mixed in with extensions of current EA games, but the key focus is high-quality "small-scale transmedia" titles that can reach millions. EA
is already testing the waters with a game on Facebook (and its 62 million users) called Facebook Smarty Pants
. With EA's own CEO presenting a different type of EA recently
, perhaps small-scale transmedia cooperation could take the place of the mega-acquisitions
we're used to with the company.