EA Blueprint developing games for social networking sites

5 Comments by Alexander Sliwinski Feb 11th 2008 5:25PM
Filed under: Mac, PC, Business

EA has put two of its major players behind EA Blueprint, a new project focusing on creating games for social networking sites like Facebook. The team is lead by EA Los Angeles heavies General Manager Neil Young and Director of Artist and Repertoire Alan Yu.

According to Gametap, Blueprint will work with small developers and assist with funding and project management. There will be some new IPs mixed in with extensions of current EA games, but the key focus is high-quality "small-scale transmedia" titles that can reach millions. EA is already testing the waters with a game on Facebook (and its 62 million users) called Facebook Smarty Pants. With EA's own CEO presenting a different type of EA recently, perhaps small-scale transmedia cooperation could take the place of the mega-acquisitions we're used to with the company.

Tags: blueprint, ea, ea-blueprint, young, yu

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(Page 1) Reader Comments

perkman: Feb 11th 2008; 7:06PM

I like the idea of having a place for only gamers, not trying to plug casual games into existing social networks. I like the ideas of social networks for gamers like http://www.titanstrike.com

qo_op: Feb 11th 2008; 7:14PM

meh, people will be too busy with HOME

perkman: Feb 11th 2008; 7:59PM

meh, by the time HOME is released I'll be too busy on my hoverboard.

ThornedVenom: Feb 11th 2008; 9:20PM

The difference is that you have to buy a PS3 for Home, whereas a lot of people already have a web browser or access to one.

ThornedVenom: Feb 11th 2008; 9:22PM

Surprisingly enough, there's a big market for this kind of gaming.

A lot of people have a job which mostly consists of doing nothing and getting paid. When they're slacking, they're playing flash games since they're usually not allowed to bring mp3 players, portable consoles, etc...

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