GameStop to label Interactive Achievement Award winners

by Scott Jon Siegel { Feb 11th 2008 at 9:15AM }

Academy of Interactive Arts and Sciences president Joseph Olin has recently announced a unique partnership with American games retailer GameStop. Following the 2008 Interactive Achievement Awards held alongside DICE, GameStop and AIAS will work together to place labels on winning titles, raising awareness of the awards, as well as raising sales of the games.

At GameStop locations, copies of games like Call of Duty 4, Rock Band, Super Mario Galaxy, and The Orange Box will bear labels informing consumers of the categories in which they won at the Interactive Achievement Awards. Rock Band, for instance, will be labeled for "Outstanding Innovation in Gaming" as well as "Family Game of the Year."

Admittedly, a lot of the winning games certainly don't need any help moving copies on shelves, but the recognition will help to further legitimize the Interactive Achievement Awards. Check out our coverage of the awards to see a full list of games which will bear the AIAS label.

Tags: aias, dice, dice-08, gamestop

Reader Comments (Page 1 of 1)

samfish @ Feb 11th 2008 9:29AM

Well, that's at least a bit more respectable than labeling it with those awful VGA awards.

born2kill @ Feb 11th 2008 9:50AM

Gamestop trying to extort more money out of money... sons of bitches

born2kill @ Feb 11th 2008 10:05AM

*out of customers; who they see as nothing but money i meant

baby sea tuna @ Feb 11th 2008 9:56AM

Hey, if it gets a clueless parent to pick up SMG or CoD4 over Nights or Conflict:Denied Ops, I'm all for it.

Christopher Grant @ Feb 11th 2008 10:01AM

Hear hear!

Farseer (GDI) @ Feb 11th 2008 10:03AM

Totally. If the customers won't listen to good advice from the kid behind the counter, maybe they'll notice a sticker on the box. (Then again, I'm assuming a lot about the good advice thing...)

thesimplicity @ Feb 11th 2008 10:13AM

Great, more fucking stickers I have to peel off my game boxes.

baby sea tuna @ Feb 11th 2008 10:31AM

Whew, good thing they usually wrap them in plastic first, huh?

Phi Nguyen @ Feb 11th 2008 11:46AM

Hey, your name suits you quite well. ;)

thesimplicity @ Feb 11th 2008 5:51PM

Since when do Gamestop games come sealed in plastic? Last time I checked, they pull out an empty box, find the paper sleeve containing the disk and inserts, shove it in the box, then slap on a cheap plastic sticker that leaves residue over the spine. Then they argue with you for several minutes about what constitutes a 'new' copy.

Then you go home and order it off of amazon.

Batzarro @ Feb 11th 2008 10:25AM

No, thanks. I inform myself on games before they hit the store.

Ghaleon @ Feb 11th 2008 1:19PM

AIAS voters say, "Hey, remember Guitar Freaks/DrumMania? Me neither! ROCK BAAAND INNOVATIONNN"

Sweet, just what the industry needs: the big-selling titles can become even more overshadowing of niche titles to shoppers Joe Xbox and Mrs. WiiPlay! Thanks Gamestop!