It's been said that the most important thing in this generation of hardware is exclusive software that helps differentiate one console from another. While Microsoft, Nintendo and Sony have had their share of exclusive third-party titles (of varying quality) the most talked about issues stem from titles going multiplatform. Such was the case for Devil May Cry 4, which when announced for the Xbox 360 and PC sent Sony loyalists into a maddening spiral of rage. The incentive for publishers to distribute once exclusive titles across multiple platforms opens the flood gates of potential profits (Read: monies) and that excuse seems to be paying off for Capcom.
According to a report from Gamesindustry.biz the initial sales figures of DMC4 favor the Xbox 360 version in the UK claiming 61% of the title's total software launch sales while Sony
Update: Whoops, the PC version hasn't been released.