Square Enix lawyers on guard against Final Fantasy replica swords
As we discovered during our trip to Japan's Square Enix store last year, the many worlds of Final Fantasy are pockmarked by some surprisingly deep merchandise mines. No matter what the item -- t-shirts, mugs, jewelery, clothing, action figures or spoons -- chances are a tenuous link can be established between it and your favorite spiky-haired moper. Replicas of the many extravagant and frequently weapons are fine too, just as long as they're approved by Square Enix.
The company today announced a federal lawsuit filed in the Central District of California against "alleged infringers of Square Enix's intellectual property." Specifically, said infringers include "at least" four wholesalers of unlicensed sword replicas based on four video games and a CG movie (likely Advent Children) within the Final Fantasy franchise. "While Square Enix appreciates the enthusiasm of its fans, and values its relationship with
them," said Square Enix General Counsel Yasuhiko Hasegawa, "it is also obligated to protect its intellectual property rights or risk weakening or losing the very rights that enable the company to continue to provide its fans with an exciting entertainment experience."
The lawsuit has its swordid (OOF!) origins in the recent seizure of a crate full of "counterfeit" replica blades by the United States Department of Homeland Security and Customs and Border Patrol. Following an investigation, Square Enix located the primary wholesalers and retailers of these "unauthorized products in the United States." We hope this turn of events will serve as a lesson to all of you looking to sell real things based on fake things.
The company today announced a federal lawsuit filed in the Central District of California against "alleged infringers of Square Enix's intellectual property." Specifically, said infringers include "at least" four wholesalers of unlicensed sword replicas based on four video games and a CG movie (likely Advent Children) within the Final Fantasy franchise. "While Square Enix appreciates the enthusiasm of its fans, and values its relationship with
them," said Square Enix General Counsel Yasuhiko Hasegawa, "it is also obligated to protect its intellectual property rights or risk weakening or losing the very rights that enable the company to continue to provide its fans with an exciting entertainment experience."
The lawsuit has its swordid (OOF!) origins in the recent seizure of a crate full of "counterfeit" replica blades by the United States Department of Homeland Security and Customs and Border Patrol. Following an investigation, Square Enix located the primary wholesalers and retailers of these "unauthorized products in the United States." We hope this turn of events will serve as a lesson to all of you looking to sell real things based on fake things.




















(Page 1) Reader Comments
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-Mark
http://www.threevue.com
Also, mind telling me where I can get one of 'em Final Fantasy spoons?
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I can almost see him grinning while typing it.
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If Square Enix truly cared about their "intellectual property" and the potential revenue it could generate, then perhaps they would've spent more time working on related merchandise and less time on suing ridiculous imitators.
They probably could care less about small isolated events, especially between fans devoted enough to spend their personally time and money to recreate something for their personal use, including friends, family whatever.
Their problem is the people creating these fantasy unlicensed swords being advertised (and the internet is a powerful advertisement tool, especially in the gaming industry) that could potentially be of poor quality or aren't up to their standards and possibly hurting their image which could lead to financial losses in the long run because it is obviously clear an average consumer doesn't know or even care if a product is official, sanctioned or licensed.
So in the end it is just them protecting their image as a respected developer/publisher and not the petty change they may miss out on from these sword replicas there isn't much of a market for. I'm also sure the know the likelihood of a few bad swords being advertised/sold with their IP attached to it would result in any financial repercussions but they certainly don't want to take any risks, and above all they are asserting their position aggressively in an attempt to show their confidence and keep potentially crummy unlicensed things from being made and sold publicly. It actually seems like a very smart and cautious move for such a big company, but it is great to know even such a big company isn't too arrogant to believe they could be humbled by trivial things such as this.
But they better be cautious, considering Square Enix might as well drop the Square with the dream team leaving to create Mistwalker. The only thing they have left to show for is the great Dragon Quest series and an out-dated template that is growing weary and sore from the violent and frequent milking.
Dear square, chill the f^%ck out.
thanks!
...and I remember when they used to make video games.
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LOL
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Every company has to make efforts to stop its IPs from being replicated. So stop hating on Square Enix just because they SAID they were "on guard". Jeez. I think this is more of a warning shot anyway.
Uh oh, then I guess commissioners aren't allowed to be paid for their time creating for other cosplayers D: So what, is Squeenix going to sue a big part of their fanbase or are they going to buckle down and produce quality replicas that are 1:1 scale?
Hell, let's just have them screw over all cosplayers since people DO sell costumes online.
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Channel 6 News> "What provoked you to rob the liquor store of over $5,000 in alcohol?"
FOXHOUND, drinking 'Special Reserve> "I'm trying to power level up! Yay for videogames!" -cue FF victory theme-
Jack Thompson> "Jackpot." >:d -cue PRICE IS RIGHT failure theme-
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Also, what gives with them crying about replica's? When square enix start making officially liscenced full sized replica's then i'll sell my soul to get one...until then, i'll have to keep buying these cheap knockoffs because thats all there is.
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I've handled a few average to large sized swords, but they still come nothing close to the comically large size of FF swords, and even those larger ones were hard to handle in any sort of comfort with 2 hands. I can't imagine what an accurate replica of clouds sword would weigh.
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