Japanese mobile game rewards players with real fish

It used to be that just getting a high score was the be all and end all of game accomplishments. More recently, amassing Achievement points became the all-consuming passion of gamers. Now even that seems passé as a new Japanese cell phone game rewards played with real, raw fish delivered right to their door.

Ippon Zuri ("pole-and-line fishing" in English) lets DoCoMo users in Japan's Fukuoka area set bait, cast their lines and wait for the virtual fish to bite. When they do, a slot machine game appears and, if all three numbers match up, the fish is caught and, as Pink Tentacle describes it, "a message is then relayed to the wholesaler, who picks up the real-world equivalent from the local seafood market and delivers it, whole and raw, to the player's doorstep." Kind of reminds us of Activision's Atari 2600 badge program, except updated for the new millennium ... and with raw fish!

We think this is a great idea, and can't wait for the concept to be applied across the gaming world. Win a real trophy for success at virtual sports games! Win real cash for success at virtual game shows! Win a real disembodied skull for success at a first-person shooter! Er ... scratch that last one.

[Via BB Gadgets]