Ubisoft Montreal CEO talks casual games, Nintendo's praise
by Ross Miller 
{ Feb 20th 2008 at 5:30AM }
We know Nintendo is looking to target the non-gamers -- any quote from the company for the last two years would make some reference to it. Speaking to GameDaily BIZ, Ubisoft Montreal CEO Yannis Mallat said that when Nintendo's Reggie Fils-Aime first saw My Word Coach (developed by Ubisoft's casual team), he said, "You got it. You guys got exactly the type of game we want for this machine."The comments were echoed by President Satoru Iwata, who provided some insight into Nintendo's current casual development philosophy. Mallat summed it up in three words (which are not, as some might assume, "Mario, Mario, Mario"): "strong, obvious and accessible." The full GameDaily interview will be up in the coming weeks.
Reader Comments (Page 1 of 1)
Nigeria @ Feb 20th 2008 6:22AM
"Mario, Mario, Mario" is going to be my new mantra.
t_m @ Feb 20th 2008 8:37AM
What they mean is "we sell frickin hundreds of DSs in Japan, and most of the titles people use it for aren't even games.. they are English trainers, cookbooks, face trainers, travel guides, kanji practice, novels, business manners trainers, dictionaries, and other educational stuff. Why don't any of you US publishers make any of that stuff?"
Abscissa @ Feb 20th 2008 12:40PM
This crap bodes poorly for real gamers. (And I don't mean hardcore gamers, I mean people who like ACTUAL games, not this non-game crap they keep pushing.)
Pedro Alonso @ Feb 28th 2008 9:56AM
Hello all, just made my own casual game and for me its frenetic! What do you think about the game?
You can play the full version or the demo version in the link below:
http://www.dolmenent.com/smiliesinvasion/
PS: Installed a new payment method: 1 SMS = 1 Game. No paypal no credit card. Check it out, its like --insert coin-- :)